Xpressdocs Blog

­

June 2014

How to Encourage Facebook Friends to Comment on Your Posts

Setting up a Facebook page for your business is a snap. Getting people to comment on your Facebook posts is not.

The truth is, most users of social media today have become spoiled. Now that the medium has matured, people no longer feel the need to interact and engage with those who post. Everyone is using social media. And everyone wants comments. But few are taking the time to slow down and actually leave them.

How to Encourage Facebook Friends to Comment on Your Posts

If you want Facebook interaction today, you have to ask for it directly – or post something they can’t resist.

Make your posts interesting – People can only stand to read about you and the homes you’re selling for so long. So write about the larger real estate industry in your city, post facts from industry reports, share some of the personal stories of your clients (with their permission, of course).

Having trouble thinking of interesting topics? Find a few other sales professionals with interesting Facebook pages and use some of the same content ideas. Or, ask your readers for ideas: Just post, “Dear readers: What kinds of things would you like to see me post?”

[…]

Summer Seasonal Marketing Ideas from Xpressdocs

Let’s face it, who doesn’t like to receive a fun postcard to celebrate the summer season? Real estate seasonal marketing is a great way to connect with customers and clients because it applies to most everyone in your sphere. By connecting to your clients year-round, it increases the chances that they will think of you […]

The Do’s and Don’ts of Open House Marketing

Public open houses are an ingrained part of the real estate business. Sellers love them. They’re ideal for getting feedback. And, of course, they’re one of the best means for meeting prospective clients.

The trick is to maximize the business-boosting elements. Included below are some dos and don’ts.

DO:

Have three types of handouts on-hand

In addition to the listing sheet / flyer for the house, you should also be ready with targeted marketing materials you can hand out to prospective clients. Handing those folks a business card with an encouraging “call me” comment is weak. It doesn’t set you apart from every other agent at every other open house. What you really need are two separate marketing flyers/brochures: one highlighting the advantages of listing with you; another highlighting the advantages of buying with you.

Why not combine them into one brochure and save money? When these marketing materials are separated, it allows you to focus on the things these two very different kinds of clients really want to hear.

If you really want to save money, use marketing postcards as your brochures. Postcards are much cheaper to print, faster to produce, easier to handle, and still capable of making a big impact on your target audience.

[…]

May 2014

The One Question You Should Always Ask Yourself: ‘Who cares?”

Too often, real estate agents and other professional-services providers write things in their marketing materials that very few people beyond their office walls would honestly care about.

For example, it’s not uncommon to see marketing statements that read something like, “Over the last three years, business at our brokerage has been growing by leaps and bounds. In 2013 alone, we managed more than 1,100 real estate transactions for our clients.”

The One Question You Should Always Ask Yourself: "Who Cares?"

If that sounds like a statement you might like to include in your next marketing brochure, keep reading (because it’s a bad idea).

You could argue that boasting about the number of sales completed shows you’re running a successful brokerage. But to many potential clients, a statement like the one above will come across as unimportant. It doesn’t resonate for the reader. They won’t care enough to keep reading.

[…]

April 2014

Revealed: The Secrets to Picking the Most Successful Keywords

In our previous blog post, “Keyword Stuffing: Learn What It Is, and How It Can Make Your Website a Winner” we taught you the basics about “keyword stuffing.” Now, let’s talk about the keywords themselves.

Obviously, the key to keyword-stuffing success is choosing the words prospective customers are most likely to type into a search engine (like Google). Stuff your website with the wrong terms, and it will never be found by all those people who want to do business with a business like yours.

Open the phone book

Remember the phone book (that fat yellow book we used to all use before the Internet)? Well, get it out, blow off the dust, and note the terms used to describe businesses like yours. What category title is your business listed under? What are the terms advertisers use in the display ads?

While the phone book may be outdated, the terminology is still in vogue – which makes it a great place to start your keyword research.
[…]

Double Your Direct-marketing Mailing List in Ten Weeks

If you aren’t adding new addresses to your direct-mail marketing list each month, then, frankly, you aren’t doing enough to grow your business. If a mailing list isn’t constantly growing, then it’s slowly dying, due to so many people moving and changing addresses each year.

Here are ten things you can do over the next 10 weeks to double the size of your mailing list:

Week one: Exchange lists

Ask another business if they’d be interested in exchanging mailing lists. If you’re both offering related products / services, the prospects on the lists should welcome the cross-selling.
[…]

March 2014

Two Wrongs Don’t Make a Right: Learn from Your Competitors’ Mistakes

They say imitation is the greatest form of flattery. And when it comes to marketing, many small- and mid-sized businesses are all too happy to imitate what their competitors are doing … which means they often wind up copying the mistakes, too.

Copying a marketing idea simply because you see someone else doing it is not a smart way to run a business. Borrowing ideas makes sense. But you need to know they’re winners before moving ahead with something similar. And that calls for some diligent monitoring.

Start systematically monitoring your competitors

Choose five key competitors (maybe even choose a different group each year), then “Like” their Facebook pages, follow their tweets, sign up for their mailings, subscribe to their customer newsletters, and regularly check their websites. In other words, act like an interested customer.

There are also online services that can help:

Sign up with Google.com/Alerts, and you’ll be notified via email whenever something new about a competitor appears on the Internet.
With WhosMailingWhat.com, you can see actual samples of your competitors marketing mailers, marketing email and more.
Use Moat.com to see the ads your competitors are placing on the Internet.

Separating the hits from the misses
[…]

Keyword Stuffing: Learn What It Is, and How It Can Make Your Website a Winner

Google your business by name, and a link to your website will probably appear on the first page of the “search results.” No surprise there.

But now for the real test: What happens when you pretend you’re a prospective customer with no previous knowledge of your business, and you search for it using some common industry terms (e.g. “San Francisco real estate agent” or “best Seattle moving service.”)

Go ahead, give it a try.

Research continues to show that more than 75 percent of people searching the Internet for a business only look at the first two pages of Google results. If your website isn’t listed within the first three pages, you may as well be using invisible ink.

To make your website appear in prime territory, you need to start stuffing it with keywords.

What are keywords?

Keywords are the words people are most likely to type into a search engine (Google, Bing, etc.) to find a particular type of website/business.

Most keywords are nouns: industry names (“real estate”), types of service providers (“agent”), types of products (“home for sale”), etc.

What are long-tail keywords?
[…]

Xpressdocs Gives Back: Habitat for Humanity

At Xpressdocs we are proud to participate in volunteer work and give back to our community. Most recently our company partnered with Habitat for Humanity to build houses for families in and around Fort Worth, Texas. The rewarding experience not only brought joy to the homeowners, but also brought smiles to the faces of everyone […]

February 2014

Keep Your Real Estate Blog from Getting Boring: 20 Ideas for New Posts

Having a professional blog is a great way to make a name for your business and demonstrate your industry knowledge. But once you surpass your 30th post, you can almost feel the writer’s block set in each time you sit down at your keyboard to try and share another learning or observation with your loyal readers.

But we don’t need to tell you; if you’re a blogger, you know. You don’t want empathy; you’re desperate for new ideas. So without further delay, here are 20 creative ideas you can use for future blog posts (if you’re in the business of blogging about real estate):
[…]

  • Request a Demo