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Knowledge Base

Easy Sustainability Practices for Businesses in 2022

Don’t call it a comeback. Environmental awareness has been around for ages. But anyone with eyeballs (and a keypad)...

Direct Mail

How Using Video in Print Can Set Your Marketing...

Why include video in print brochures? People are watching more video than ever before, and consumers are wanting to...

Direct Mail

How to Follow Up After a Direct Mail Campaign

Not getting the desired results after your direct mail campaign? Have you run analytics and tested key elements (messaging,...

Knowledge Base

In Charge of a Marketing Budget? Our Top 4...

In Charge of a Marketing Budget? Our Top 4 Hacks to Manage Your Marketing Spend You want to make...

Marketing

Does the Ideal Customer Exist?

Does the Ideal Customer Exist? We’re going to open this up with a spoiler (surely you saw it coming)—yes,...

Franchise

Why Franchise Marketing is Different

For any business, marketing means promoting and delivering value to customers. Because companies are unique, the activities and effort...

Knowledge base

12 Marketing Automation Questions to Ask BEFORE You Buy

If you work in marketing, chances are you’re already familiar with automation tools that help you and your team...

Direct Mail

4 Seamless Ways to Pair Tech with Your Direct...

4 Seamless Ways to Pair Tech with Your Direct Mail Marketing Strategy Here’s one of the coolest things about...

Brand Management

Inconsistent Branding and Business Growth (Hint: One Kills the...

It’s easy to understand branding as a general concept, a set of cohesive (hopefully) elements that customers relate to...

Knowledge base

New Real Estate Agents – Essential Marketing Tasks to...

So, you’re a new real estate agent. You have a lot to look forward to. But newness can also...

Direct Mail

Postcard Burn Marks: What Are They and How to...

What are Burn Marks? You’ve spent a lot of time designing a postcard campaign and mailing it to hundreds...

Direct Marketing

3 Marketing Automation Challenges (Totally Solved)

Marketing automation is pretty great. It takes over repetitive, time-consuming tasks, freeing up marketers for more strategic, creative endeavors....

Direct Mail

The Anatomy of a Great Real Estate Direct Mail...

The Anatomy of a Great Real Estate Direct Mail Postcard Just like the perfect balance of ingredients that make...

Direct Mail

3 Reasons Why People Still Love Getting Direct Mail

When you were a kid, getting mail felt pretty amazing. Would you find a catalogue to flip through, a...

Direct Mail

4 Steps to Growing Your Farm with Targeted Mailing...

4 Steps to Growing Your Farm with Targeted Mailing Lists One of the best weapons to keep in your...

Brand Management

6 Blazin’ Hot Trends for Branding and Design

Business Tips: Where can you find disco balls, cheeky mascots, and giant orange triangles? In modern branding, that’s where....

Brand Management

Yes, Brand Audits are a Thing. Here’s How to...

What are Brand Audits? A brand audit is exactly what it sounds like, a meticulous study of your company’s...

Direct Marketing

MarTech Buzzwords – 5 Terms That are Worth the...

The technology revolution continues, and it’s changing the way we market in real-time. With the explosion of new marketing...

Knowledge base

Hitting a Creative Wall with Your Marketing? Here’s How...

6 Tips to Break Through a Marketing Creative Wall For marketing to make a dent in the minds of...

Brand Management

The Secret to Better Brand Consistency Across Your Franchise...

The Secret to Better Brand Consistency Across Your Franchise Company Do you feel like your franchise company has a...

Marketing Automation

Don’t Underestimate These 2022 Marketing Automation Trends

Marketing automation—in the name of getting to the point quickly, we’ll assume you already know and worship its might....

Marketing

Brilliant Blog Ideas to Rotate and Repurpose for Your...

14 Brilliant Blog Ideas for You: Content is king. You know this, so you spend a crazy amount of...

Brand Management

4 Branding Buzzwords That are Worth the Hype (and...

4 Branding Buzzwords That are Worth the Hype (and One That Isn’t) Marketing is an evolving discipline, and the...

Marketing Tools

How to Build a Martech Stack in 2022

How to Build a Martech Stack in 2022 As a marketer, a portion of your job involves creativity. The...

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