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Direct Marketing

Real Estate Marketing Tips for a Volatile Market

If you’re a real estate professional, maneuvering within the industry in 2022 has probably felt like driving down a...

Marketing

Does the Ideal Customer Exist?

Does the Ideal Customer Exist? We’re going to open this up with a spoiler (surely you saw it coming)—yes,...

Franchise

Why Franchise Marketing is Different

For any business, marketing means promoting and delivering value to customers. Because companies are unique, the activities and effort...

Brand Management

Inconsistent Branding and Business Growth (Hint: One Kills the...

It’s easy to understand branding as a general concept, a set of cohesive (hopefully) elements that customers relate to...

Knowledge base

New Real Estate Agents – Essential Marketing Tasks to...

So, you’re a new real estate agent. You have a lot to look forward to. But newness can also...

Direct Marketing

3 Marketing Automation Challenges (Totally Solved)

Marketing automation is pretty great. It takes over repetitive, time-consuming tasks, freeing up marketers for more strategic, creative endeavors....

Brand Management

6 Blazin’ Hot Trends for Branding and Design

Business Tips: Where can you find disco balls, cheeky mascots, and giant orange triangles? In modern branding, that’s where....

Knowledge base

Hitting a Creative Wall with Your Marketing? Here’s How...

6 Tips to Break Through a Marketing Creative Wall For marketing to make a dent in the minds of...

Marketing Automation

Don’t Underestimate These 2022 Marketing Automation Trends

Marketing automation—in the name of getting to the point quickly, we’ll assume you already know and worship its might....

Marketing Tools

How to Build a Martech Stack in 2022

How to Build a Martech Stack in 2022 As a marketer, a portion of your job involves creativity. The...

Knowledge base

Back to Basics: The 7 Fundamentals of Effective Marketing...

In the marketing world, we spend a lot of time compartmentalizing. There’s B2B vs B2C, content marketing vs paid...

Direct Mail

How To Analyze and Test Direct Mail Campaigns

How to Analyze and Test Direct Mail Campaigns  All you marketing folks out there have probably heard that people...

Seasonal Marketing

How to Make this Winter Your Hottest Real Estate...

Tips to Sell More Real Estate in the Fall & Winter Feel that chill in the air? It’s announcing...

Knowledge Base

Trigger Happy: Why You Should Embrace Customer-Led Automation

Reasons to Embrace Marketing Automation Software Marketing automation, the (heaven-sent) tech that gives marketers sweet relief from mundane busywork,...

Tips

5 Fool Proof Ways to Increase the Response Rate...

5 Fool Proof Ways to Increase the Response Rate to Your Direct Mail Marketing Marketing is so prevalent in...

Tips

Marketing Automation and Why You Need It

On a slow day, marketing professionals (psst, that means you!) complete a HIIT workout of market research and strategy...

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