25 Marketing Strategy Tips for a Better Brand

1. Serve the Consistency Cake

Whether you’re just starting out as a business or you’ve got multiple franchises, a consistent brand and marketing that stays true to your voice as a business is your ticket to your customers recognizing and remembering you.

Try to keep your marketing consistent across channels, and if you need to make changes, make them slowly over time.

2. Marketing Budget Birthday Bash

Marketing budgets can be a bit of a moving target. It will depend on your area, your industry, and your business’s needs. However, it’s best to start with a percentage of your revenue, then get into the exact details of channels and contingencies.

3. Celebrate your Content

Content marketing is a powerful yet cost-effective marketing strategy that will help get your business in front of potential customers, bolster your SEO rankings, and help build trust with your clients.

So, start a blog, fire up your social media channels, and engage with your audience!

4. Direct Mail Delights

Direct mail is a marketing strategy powerhouse that is highly memorable to customers and offers an impressive return on investment. It’s a tangible connection your customers are craving, and its versatility is nearly endless. It’s a classic for a reason, so don’t overlook this marketing channel for your business needs.

5. Welcome all Your Channels to the Party

Your clients are all using different forms of communication, so it would be a mistake to limit yourself to one channel for your marketing strategy. Use direct mail, social media, email, TV and radio ads, and more to find your clients wherever they are.

6. Throw a Seasonal Soiree

Staying relevant and fresh with your content makes you engaging to your clients. Create seasonal assets aligned with your brand guidelines to create and maintain relationships with your clients across your content. These assets can be for changing seasons, holidays, reminders, or local events.

7. Design Tool Shindig

On average, you have seconds to grab a viewer’s attention with your ad, with some estimates being even lower. Eye-catching design is important, but that doesn’t mean you have to become an expert overnight. Use design tools like pre-built templates or platforms like Canva to help you design dynamite marketing assets like postcards, digital ads, newsletters, and more.

8. Gift-giving Give Back

Giving back to your community is not only a great thing to do regardless, but it will also elevate your brand’s reputation and increase customer trust. Sponsor a local youth sports team or club, host a fundraising event for a local charity, or organize a charitable drive for those in need.

9. Socialize with SEO

SEO (Search Engine Optimization) and AIO (Artificial Intelligence Optimization) serve as a roadmap for your customers to find your digital presence. It’s important to learn as much as you can about them and implement those lessons on your website.

10. Industry Invitation

Change is constant in almost any enterprise. It’s helpful to keep up with news and updates that could affect your business.

Check out the publications or newsletters of professional organizations to stay informed about current events in your industry.

11. Groove to the Market Music

Your industry doesn’t exist in a bubble. You’ll need to know a few things about the market where it exists to better understand your customers. Use an in-depth analysis of the desire for your goods or services, demand in your area, customer habits and sentiment, and other insights that will set your business up for success.

12. Customer Celebration

Customers are at the heart of your business, so it’s important you do your research on your ideal customer and back those results up with data. Create a customer persona with as many details as possible for your ideal customer and use this information to target your marketing.

Download our FREE Buyer Persona Template

13. Multi-Channel Marketing Mixer

To be the most effective, your marketing channels should work together. Direct mail can boost your digital presence, emails can lead to your blog, and social media can give your customers an opportunity to learn about your products. Tailor your content to the platform and then see where you can cross channels.

14. Personalization Party

Clients respond when you speak to them directly. A customer base of any size will make this a challenge, but not to worry. There are tools and workflows to help you with personalizing your marketing. It’s not a lot of effort, depending on which route you take, but the results will be well worth it.

15. Rule of 7 Rave

Simply put, this rule states that your marketing needs to make contact with your potential customer seven or more times before they decide to become a client.

This can include social media feeds, out-of-home (OOH) marketing, like billboards and transit ads, direct mail, and more. It’s a good structure to start building relationships with customers.

16. Party with Your Community

Whether it’s your local service area, a shared interest in your industry, or a problem you’re facing alongside your clients, fostering a community is an excellent way to connect with your customers, and it’s a strategy that a majority of consumers respond to.

17. Customer Service Sensation

It might seem fundamental, but even the best marketing can’t overcome foundational issues in your business like shoddy customer service. Providing a great customer experience will not only inspire loyalty from that client but also drive invaluable organic reach, such as word-of-mouth marketing.

18. Goals Gathering

While you’re building your marketing strategy, think of a few measurable objectives you’d like to achieve. For example, maybe you’d like to increase customer engagement on your social media accounts or bolster client retention. Goals will keep your marketing strategy focused and successful.

19. Save the Date on Your Marketing Calendar

It doesn’t have to be set in stone, but a structured marketing strategy mapped out on a marketing calendar is essential for any business.

You can create one for the year, by quarter, or a couple of months at a time, but seize the day and take some time to do it.

20. Information Entertainment

We’ve talked a little about staying updated about your industry and your community, but it’s also helpful to stay informed about the world around you. Your clients might not have inside knowledge of your industry, but everyone goes about their day-to-day lives. Seeing reality from their perspective will only improve your marketing skills.

21. Coordinate Change with Caution

Your brand is your business’ identity. The longer that identity is established, the more trust your customers will have in your brand. Change can be good, but try to do it slowly, make sure you have a reason for the change, and, if you can, test the waters to make sure a majority of your client base is on board.

22. Move to the Mission Groove

Mission statements are a business’s foundational principle. It’s a concept used by some of the world’s biggest brands to inspire their culture and guide their vision. Distilling all of that into a few words might sound overwhelming, but you can find some tips for mission statements here.

23. Have a Ball with Analytics

Marketing is a moving target. Occasionally, the big victories happen right out of the gate, but most of the time, you’ll need to make adjustments to your marketing strategy. Leads, conversions, campaign performance, and more- keep track of what’s working so you know where to improve.

24. Grab your Partner

Teamwork makes the dream work, and that’s true for marketing as well! Find reasons to collaborate with another complementary business and stretch your marketing budget with the power of two. Explore more details about co-marketing and co-branding.

25. Chocolate or Vanilla? Both.

With an A/B test, you really can have the best of both worlds. If you have two versions of a marketing asset and you’re not sure which will perform better, try this method with two groups of the same audience and see which one performs better.
 

Bonus Industry Tips:

You might be looking for marketing ideas that are a little more specific to your business strategy. Not to worry, we’re keeping the good birthday vibes going with our specialized advice on real estate marketing, home services, and insurance!

1. Invite AI to the Party for Real Estate Marketing

Agents know the real estate market moves fast, and it can be tough to keep up, but there are tools available to help you even in the face of instability. Some pull directly from Multiple Listing Service (MLS) feeds, and others polish your assets to create professional, accurate marketing content at the speed of a sparkle.

2. Keep the Celebration Local for Home Services Businesses

If your brand speaks to everyone, it speaks to no one. Use your customer persona and your market research to target leads and maximize your marketing budget. If you’re not sure how to target, mailing lists backed by powerful data are a great place to start.

3. Insurance Leads Get Down with Data

Information is one of your greatest assets as a marketer, and you should use it to target your leads and personalize your marketing whenever you can. All kinds of data can be useful, like demographic insights, policy dates, client behaviors, and building spot-on customer personas. Don’t be afraid to use data.