7 Real Estate Marketing Tips to Kickstart Your Social Media

You’re reading this because you know social media is a powerful tool for real estate agents like you to engage with your target audience and expand your business’ footprint. With millions of potential clients active on various platforms, mastering the art of social media marketing has become a vital component of a successful real estate business.

We’ve tailored this comprehensive guide to equip real estate agents with seven effective social media marketing tips that will elevate your online presence, foster meaningful connections, and drive tangible results. As the digital landscape continues to evolve, these strategies will help you harness the full potential of social media to stay ahead in a competitive market.

Social Media Marketing Tips:

1. Identify Your Target Audience

Before diving into social media marketing, it’s crucial to identify and understand your target audience, or target market. Also, take time to determine the demographics, interests, and preferences of potential homebuyers or sellers by creating buyer personas. The more you can narrow down your potential, ideal customers from the masses and understand their reasons for coming to you, the better you’ll be able to tailor your social media content to resonate with these customers.

2. Create Engaging Content

To establish a strong social media presence, consistently create high-quality and engaging content. Share informative blog posts, visually appealing images and videos, virtual tours, neighborhood spotlights, and tips for buyers and sellers. Engaging content will increase your followers, boost brand awareness, and position you as a trusted authority in the real estate industry. Consult resources like this one to find out how often you should post on each platform for the best reach.

3. Leverage Virtual Storytelling

Marketing in the real estate industry is all about visuals, so take advantage of platforms like Instagram and Pinterest to showcase stunning property photos, before-and-after transformations, and video tours. These visual elements will help you tell the story of your listings to prospects, helping them picture themselves in their potential new home. Video in particular performs extremely well on social media, with the latest apps like TikTok thriving on it. 66% of consumers report short-form video to be the most engaging type of social media content, so make sure to utilize this medium by posting quick videos to TikTok, Facebook Stories, and Instagram Reels.

4. Utilize Influencer Marketing

Similar to partnering with a local business in the real world, collaborating with local influencers or micro-influencers can amplify your reach and credibility on social media. Look for individuals who have an engaged audience on one of the social media platforms within your community and target market. Reach out in a professional manner to see if they would be interested in partnering with you to create content, host giveaways, or promote your services. This strategy can enhance your brand’s visibility and generate valuable leads.

5. Advertise on Social

After you’ve built up followers on your social platforms, you’ll notice that posting organically, which means posting without implementing filters to target your posts, can get you some interaction, but perhaps not as much as you want. Consider incorporating paid advertising to get more reach and pinpoint your posts to those who would be most interested in them. When creating effective ads for social media marketing, consider the following elements:

1. Captivating Visuals: Just like with your organic posts, use high-quality images or videos to highlight the best features of your listed properties. Ensure they are eye-catching and relevant to your target audience.
2. Compelling Ad Copy: Craft concise, persuasive, and benefit-driven ad copy. Clearly communicate the unique selling points of the property, such as location, amenities, and pricing.
3. Targeting and Retargeting: Leverage the platforms’ robust targeting options to reach users based on their demographics, interests, and behaviors. Additionally, set up retargeting campaigns to engage with users who have previously interacted with your website or content.
4. Call-to-Action (CTA): Include a clear CTA in your ad, encouraging users to take the desired action, such as visiting your website, scheduling a showing, or contacting you directly.
5. A/B Testing: Test different ad variations, including visuals, copy, and targeting parameters, to optimize your campaigns. Continuously analyze the results and make data-driven adjustments to improve ad performance.

6. Engage With Your Audience

Experiment with ways to interact with your audience on your social platforms. Responding to comments on your posts increases the reach of the post (more people will see it), and it allows your audience to see the voice, or person, behind your brand. Social media is an easy way for customers to get in touch with your brand and taking time to respond to individual tags and comments builds a positive perception of your brand, builds customer relationships, and gives insight into the positive and negative experiences customers have with your brand.

7. Just get Started

When trying to scale up your social media presence, the tips we’ve just discussed may seem overwhelming. But the best thing to do is just choose to get on the “on-ramp.” It’s okay to start small with one or two changes at a time. Focus on the platform where you have the highest number of followers or engagement and start ramping up your post frequency. You’ll start to learn what works and what doesn’t in real time, which you can then apply to other platforms.

Remember, social media marketing is not just about reaching a wider audience; it’s about building connections, fostering trust, and providing value to your clients. If you’ve developed a great personal brand identity and just focus on sharing your expertise and personality in the real estate space, you’ll attract followers.

Xpressdocs is Here to Help

Here at Xpressdocs, we’re constantly working on providing top of the line marketing tools for real estate agents like you. A useful tool we offer is Automated Property Marketing (APM). APM instantly generates visually appealing advertisements for your target prospects using data we already have in our system. Once our platform has sent you a new proof, all you need to do is review, approve, and post to your connected social feeds. For information on how Xpressdocs can help you deliver your next marketing campaign, please contact us at 855-968-0881 or email info@xpressdocs.com.