Four Secrets to Writing a Successful Press Release

By | 2017-06-08T16:53:17+00:00 July 25th, 2013|Copywriting|

Four Secrets to Writing a Successful Press Release Regional newspapers, community publications, arts & entertainment weeklies, and online news sites are all excellent avenues for promoting your small- or mid-sized business in print. And, most news stories are the result of good, old-fashioned press releases (sent out by the subject of the story). So how [...]

6 Ways to Build Targeted Marketing Campaigns

By | 2017-06-08T16:53:21+00:00 July 9th, 2013|Direct Marketing, Marketing|

Many small- and mid-sized businesses are loath to launch a segmented marketing campaign. They’re so used to generic campaigns that the idea of launching a marketing effort that only appeals to a sub-group can be downright frightening. The key: Remember that marketing to sub-groups is almost always much more lucrative than any generic campaign. Sub [...]

Five Direct Mail Marketing Mistakes You’ll Want to Avoid

By | 2017-06-08T16:53:25+00:00 June 26th, 2013|Direct Mail, Direct Marketing|

Direct mail can produce results, but in order to get those results you have to execute it correctly. Here are five common direct mail marketing mistakes you’ll want to avoid: Launching a mishmash of marketing efforts without an overall plan. In order for your direct mail marketing program to be a success, you’ve got to [...]

Opening Doors with Word-of-Mouth Marketing

By | 2017-06-08T16:53:30+00:00 June 18th, 2013|Marketing|

According to WOMMA (Word of Mouth Marketing Association) a whopping 92% percent of consumers worldwide trust recommendations from friends and family more than any form of advertising. And, when asked what sources “influence your decision to use or not use a particular company, brand or product,” 72% claim reviews from family members or friends exert [...]

Who’s Talking About Your Business Online?

By | 2017-06-08T16:53:34+00:00 June 4th, 2013|Marketing, Social Media|

With all the places for people to post their personal opinions online today, it’s more important than ever that you know how to monitor and track what’s being said about you, your products and services. A few positive tweets or blog postings from respected sources (“He was smart and savvy from beginning to end; I’d [...]

Low-cost Marketing Strategies That Get Results

By | 2017-06-08T16:53:38+00:00 May 16th, 2013|Marketing|

If you’re willing to invest some time and effort, you can launch powerful marketing strategies with little to no money. Here are five examples: 1.       Ramp up the referrals – When it comes to referrals, two of the greatest sources are “influencers” (people who are outspoken and influential) and “aggregators” (accountants and other professionals who [...]

Marketing Copywriting: Let the Facts Speak for Themselves

By | 2017-06-08T16:53:42+00:00 May 8th, 2013|Copywriting, Marketing|

Let the Facts Speak for Themselves No one would be surprised to hear that the airline industry is responsible for a lot of lost luggage. But what if we told you a whopping 31 million bags were misplaced by the airlines. Not only are these statistics true, they’re also examples of how facts and figures [...]

Writing That Sells: 6 Tips for Business Owners

By | 2017-06-08T16:53:46+00:00 May 1st, 2013|Copywriting|

Stumped about what to write? Not everyone can be a professional copywriter, but anyone can write compelling copy. Here Xpressdocs gives you six techniques copywriting pros use to overcome consumers’ do-nothing attitudes, make their messages stand out and entice perfect strangers to open their wallets. 1.      Grab the reader’s attention right away by stating a [...]

New Movers Are Big Spenders

By | 2017-06-08T16:53:50+00:00 April 25th, 2013|Direct Mail, Direct Marketing, Marketing|

Most small businesses have a niche they like to target with their marketing (a particular neighborhood, an age group, people from a specific socio-demographic, etc.). But there’s one niche that just about every business can benefit from: new-movers. “New-movers” are households that have been living at their current address for 12 months or less. And [...]

Real Estate Marketing: The Initial Sale is Just a Starting Point

By | 2017-06-08T16:53:54+00:00 April 18th, 2013|Direct Marketing, Marketing|

Congratulations, you made the sale! Now it’s time for some follow-up marketing. Say what? Why bother a buyer after they’ve made a purchase? Well, because …. Finding and acquiring a new customer costs about five to seven times more than simply maintaining a profitable relationship with a current customer. Recent buyers are interested in accessories, [...]

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