Turn Your Car or Truck into a Moving Billboard (Without Embarrassing the Family)

By | 2017-06-08T16:51:09+00:00 August 8th, 2014|Marketing|

There’s a reason why semi-trucks, city buses, delivery vans, work trucks and even some passenger cars are covered with advertising: Moving vehicles make good billboards. But what if your work vehicle is also your family car? How can you leverage your vehicle’s advertising capability without your children – and spouse – needing massive-embarrassment therapy? Magnetic [...]

Why Some People Are Ignoring Your Marketing Emails

By | 2017-06-08T16:51:14+00:00 July 24th, 2014|Email Marketing|

When you send a marketing email, do you assume most of the people who receive it will open it? Big mistake. Most novice marketers don’t realize it, but you need to entice recipients into opening a marketing email. Most newbies mistakenly focus all their energy on the words and photos in the text of the [...]

Use a Single Space between Sentences (and Other Grammar Tips)

By | 2017-06-08T16:51:18+00:00 June 26th, 2014|Copywriting|

There are plenty of high-achievers and successful professionals who have poor grammar. It’s not for a lack of smarts. However, prospective clients often don’t see it that way. When they find a grammar goof in your marketing materials, sometimes that’s all the reason they need to go someplace else for their real estate services When [...]

How to Encourage Facebook Friends to Comment on Your Posts

By | 2017-06-08T16:51:23+00:00 June 16th, 2014|Social Media|

Setting up a Facebook page for your business is a snap. Getting people to comment on your Facebook posts is not. The truth is, most users of social media today have become spoiled. Now that the medium has matured, people no longer feel the need to interact and engage with those who post. Everyone is [...]

Summer Seasonal Marketing Ideas from Xpressdocs

By | 2017-06-08T16:51:27+00:00 June 11th, 2014|Direct Marketing, Seasonal Marketing|

Let’s face it, who doesn’t like to receive a fun postcard to celebrate the summer season? Real estate seasonal marketing is a great way to connect with customers and clients because it applies to most everyone in your sphere. By connecting to your clients year-round, it increases the chances that they will think of you [...]

The Do’s and Don’ts of Open House Marketing

By | 2017-06-08T16:51:32+00:00 June 2nd, 2014|Marketing|

Public open houses are an ingrained part of the real estate business. Sellers love them. They’re ideal for getting feedback. And, of course, they’re one of the best means for meeting prospective clients. The trick is to maximize the business-boosting elements. Included below are some dos and don’ts. DO: Have three types of handouts on-hand [...]

The One Question You Should Always Ask Yourself: ‘Who cares?”

By | 2017-06-08T16:51:36+00:00 May 12th, 2014|Copywriting, Marketing|

Too often, real estate agents and other professional-services providers write things in their marketing materials that very few people beyond their office walls would honestly care about. For example, it’s not uncommon to see marketing statements that read something like, “Over the last three years, business at our brokerage has been growing by leaps and [...]

Revealed: The Secrets to Picking the Most Successful Keywords

By | 2017-06-08T16:51:41+00:00 April 30th, 2014|Copywriting, Digital Marketing|

In our previous blog post, “Keyword Stuffing: Learn What It Is, and How It Can Make Your Website a Winner” we taught you the basics about “keyword stuffing.” Now, let’s talk about the keywords themselves. Obviously, the key to keyword-stuffing success is choosing the words prospective customers are most likely to type into a search [...]

Double Your Direct-marketing Mailing List in Ten Weeks

By | 2017-06-08T16:51:45+00:00 April 14th, 2014|Direct Mail, Direct Marketing|

If you aren’t adding new addresses to your direct-mail marketing list each month, then, frankly, you aren’t doing enough to grow your business. If a mailing list isn’t constantly growing, then it’s slowly dying, due to so many people moving and changing addresses each year. Here are ten things you can do over the next [...]

Two Wrongs Don’t Make a Right: Learn from Your Competitors’ Mistakes

By | 2017-06-08T16:51:50+00:00 March 28th, 2014|Marketing|

They say imitation is the greatest form of flattery. And when it comes to marketing, many small- and mid-sized businesses are all too happy to imitate what their competitors are doing … which means they often wind up copying the mistakes, too. Copying a marketing idea simply because you see someone else doing it is [...]

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