Dirty Mailing Lists Are Bad for Business

By | 2017-06-08T16:49:35+00:00 May 12th, 2015|Direct Mail|

The last thing you want to do is waste time and money sending marketing efforts to the wrong address, to an outdated address, or to someone who no longer even has an interest in real estate services. If you want your marketing to pay off, you’ve got to keep your direct mail and email marketing [...]

How to Grab Attention of Generation Y

By | 2017-06-08T16:49:39+00:00 April 14th, 2015|Copywriting, Direct Marketing|

According to a recent report from Redfin, 92 percent of “Generation Y” (those born between 1981 and the early 2000s; also known as “Millennials”) say they’re eagerly awaiting the day they can buy a home of their own. So if you have an affordable city listing that might appeal to a first-time buyer, tap into [...]

Three Mailings are Better Than One

By | 2017-06-08T16:49:43+00:00 April 9th, 2015|Direct Mail|

One thing that makes postcard marketing so successful is that it’s so cheap. In the direct marketing industry, affordability is key. If you only have enough money to launch one marketing effort, you won’t generate many fresh sales leads. The same is true for cash-strapped marketers who wait months between mailings. Your target audience will [...]

Xpressdocs Platform Updates – Q1 2015

By | 2017-06-08T16:49:48+00:00 March 19th, 2015|Platform Updates|

Xpressdocs is kicking off 2015 with a bang. Our Q1 2015 updates to the platform not only make it easier to upload images, but also we have added enhanced coating options! Click on a link below to get more detail about each update. Enhanced Coating Options Updated Order Photo Gallery and Upload Tool […]

Marketing Messages That Make Baby Boomers Want to Buy

By | 2017-06-08T16:49:57+00:00 March 5th, 2015|Direct Mail, Marketing|

Marketing postcards are an excellent marketing tool for reaching Baby Boomers – a generation that grew up with the U.S. Mail as its primary form of communication to the outside world. While also tremendously tech-savvy (Baby Boomers love Facebook, email and search engines), this group still anxiously awaits each day’s delivery to the mailbox. But [...]

5 Smart Phone Apps Every Agent Should Consider Downloading

By | 2017-06-08T16:50:01+00:00 February 12th, 2015|Digital Marketing|

Apps are like cable TV channels: Most are just a big waste of time. But there are some that can truly make you more efficient and effective – especially if you’re a busy real estate agent. Included below are five that deserve special consideration. WatchMe 911 (personal security) Personal safety is a top priority for [...]

Facebook Does an About-face: No More Free Marketing

By | 2017-06-08T16:50:05+00:00 February 5th, 2015|Social Media|

Free marketing services almost always come with strings attached. For years, Facebook was the exception to that rule, allowing real estate agents to promote homes, open houses and more on their Facebook pages at no charge. Now, Facebook is attaching strings that will have a dramatic impact on your social media marketing. The good old [...]

The Best Ways to Build Long-term Customer Relationships

By | 2017-06-08T16:50:09+00:00 January 20th, 2015|Marketing|

It takes time to develop long-term relationships with your sphere of influence. So be patient. Soon enough, your extra efforts will reach a critical mass, and peoples’ loyalty to your business will swell. Some of the best ways to generate that goodwill include: Check-in with your network on a regular basis When you check-in with [...]

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