August 2015

Generate More Money with a Good Listing Photo

By | 2017-06-08T16:48:54+00:00 August 10th, 2015|Uncategorized|

Now that every prospective home buyer is using a computer or smart phone to review property listings, the quality of the property photos has moved to the top of the list in terms of importance. In the latest home-buyers survey from the National Association of Realtors, 97 percent of the home-shopping public ranked the photos [...]

July 2015

The Listing Presentation: Eight Keys to Success

By | 2017-06-08T16:48:59+00:00 July 15th, 2015|Marketing|

We all know how important the listing presentation is. Do it right, and you’ll be one step closer to claiming the top-salesperson honors. Fumble it, and you’ll be back out on the street knocking on doors and looking for potential clients wherever you go. Whether you’ve performed dozens of listing presentations or very few, the [...]

Get Creative: Design Tips for Custom Marketing Postcards

By | 2017-06-08T16:49:03+00:00 July 14th, 2015|Marketing|

Most agents love how simple it is to launch a prospecting effort with Xpressdocs’ pre-designed marketing postcards. But did you realize there are blank templates you can design yourself? For those who want to let their creative side shine, here are some tips from the Xpressdocs design team: Invest in a quality SLR camera – [...]

June 2015

How to Make a Name for Yourself in Company Meetings

By | 2017-06-08T16:49:08+00:00 June 18th, 2015|Uncategorized|

Company meetings are a great place to boost your image and impress the boss. Yet many professionals today totally overlook these opportunities. Consider using one or two of the following tips at your next conference-room gathering. Leave your phone at your desk It’s annoying to whoever is speaking when the other meeting participants are distracted [...]

No Fear: Seven Tips for Those Who Hate Public Speaking

By | 2017-06-08T16:49:12+00:00 June 18th, 2015|Marketing|

Countless books have been written about how to make an audience sit up and take notice when you give a business presentation. But what about the people who become so nervous and anxious that they have trouble simply speaking and thinking clearly in front of a group? For those folks, we offer the following tips: [...]

Clinton Counting on Marketing Postcards for Election Win

By | 2017-06-08T16:49:17+00:00 June 10th, 2015|Marketing, Social Media|

It’s true: Hillary Clinton’s presidential political campaign will almost certainly be relying heavily on marketing postcards and other direct mail to communicate her stands on important issues, drum up financial contributions, criticize opponents, encourage voting and more. Her last presidential run did. All political campaigns do – because direct mail is inexpensive, and it has [...]

Part 2: Eight Ways to Turn Sales Leads into Valued Clients

By | 2017-06-08T16:49:21+00:00 June 10th, 2015|Direct Marketing, Marketing|

In a blog post last month, we shared four things you can do to make a prospective home buyer – or seller – want to hire you as their real estate agent. This month, we’re back with four more: Use CRM software “Customer relationship management” software helps you manage all your sales leads more effectively. [...]

May 2015

USPS Postage Rate Increase : May 2015

By | 2017-06-08T16:49:26+00:00 May 20th, 2015|Uncategorized|

The United States Postal Service has announced postage rate increases that affect all orders placed after 4pm CST on May 27, 2015. Xpressdocs rates for mailed products are being adjusted to reflect this postage increase.   Impact of USPS Postage Increases on Current Xpressdocs Rates Products First Class Standard Small Postcard - 5.5 x 4.25 [...]

Part One: Eight Ways to Turn Sales Leads into Valued Clients

By | 2017-06-08T16:49:30+00:00 May 20th, 2015|Marketing|

Xpessdocs’ list service is great for generating sales leads. But many real estate agents struggle with the next step: turning those prospects into paying clients. The truth is, there is no “best” method for converting leads. There’s no telling when a potential client is going to make the decision to hire you as their agent. [...]

Dirty Mailing Lists Are Bad for Business

By | 2017-06-08T16:49:35+00:00 May 12th, 2015|Direct Mail|

The last thing you want to do is waste time and money sending marketing efforts to the wrong address, to an outdated address, or to someone who no longer even has an interest in real estate services. If you want your marketing to pay off, you’ve got to keep your direct mail and email marketing [...]

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