Top Marketing Trends You Need to Know in 2022 Another wacky year has come and gone. So, let’s spend...

3 Questions to Help Identify Your New Franchise’s Target Market You’ve opened the doors of your new franchise –...

Direct Mail Campaigns—Automate Them Already! As a marketing expert quickly approaching a new year, you’re likely studying trends and...

4 Ways to Set Your Franchisees’ Local Marketing Efforts Up for Success   When it comes to marketing at...

How to Maximize Your CRM for Marketing Automation So, you want to automate marketing tasks to streamline communications, improve...

How to Make this Winter Your Hottest Real Estate Season Yet Feel that chill in the air? It’s announcing...

Trigger Happy: Why You Should Embrace Customer-Led Automation Marketing automation, the (heaven-sent) tech that gives marketers sweet relief from...

5 (More) Genius Ways Franchises Can Attract Local Customers   Last month, we shared with you 5 Genius Ways...

Write Less, Sell More: The Non-Writers’ Guide to Concise Copy Marketers—we’re not all writers, right? Yet we do what...

Building Brand Consistency: Real-Life Examples from Three Top Franchises A major pain point for franchisors is brand consistency, i.e.,...

How to Write Direct Mail Copy That Gets Results Copywriting means crafting words that sell. Although all writing requires...

5 Fool Proof Ways to Increase the Response Rate to Your Direct Mail Marketing Marketing is so prevalent in...

5 Genius Ways Franchises Can Attract Local Customers When you own a franchise, marketing can be especially tricky. On...

How to Nail Your Next Direct Mail Campaign If you’re a savvy marketer (reading this blog points to yes),...

RGB vs CMYK: Using the Best Color Model for Your Design Have you ever been confused about why the...

5 Benefits of Vendor Consolidation for Franchisors As a franchisor, you know how important vendors are to your business’s...

5 Mistakes to Avoid with Postcard Marketing Yes, postcard marketing is still alive and kicking, but in this age...

Can Your Franchise Marketing Strategy Take the Heat? 2021 is shaping up to be a fast and furious year...

On a slow day, marketing professionals (psst, that means you!) complete a HIIT workout of market research and strategy...

The Psychology Behind Why Personalized Marketing Works As a babe in your mother’s arms, one of the first sounds...

What’s a Brand Identity and How do You Get One? Launching a fruitful business in today’s world is…complicated. You...

Keeping up with marketing trends in today’s frenetic environment can wear. You. Out. Modern consumers, savvy and hurried, want...

So, 2020 happened. Now, almost halfway through 2021, we’re still processing the effects of that plot twist—among them, a...

We know developing an accurate and effective mailing list is a struggle. Getting it right usually means investing a...