Can Your Franchise Marketing Strategy Take the Heat? 2021 is shaping up to be a fast and furious year...

On a slow day, marketing professionals (psst, that means you!) complete a HIIT workout of market research and strategy...

The Psychology Behind Why Personalized Marketing Works As a babe in your mother’s arms, one of the first sounds...

What’s a Brand Identity and How do You Get One? Launching a fruitful business in today’s world is…complicated. You...

Keeping up with marketing trends in today’s frenetic environment can wear. You. Out. Modern consumers, savvy and hurried, want...

So, 2020 happened. Now, almost halfway through 2021, we’re still processing the effects of that plot twist—among them, a...

We know developing an accurate and effective mailing list is a struggle. Getting it right usually means investing a...

This season, homes are selling faster than you can say “hot sellers’ market.” Inventory is low and demand for...

Since so much of marketing is visual, striking images and great design are probably what you think of first...

Whether you’re running a Fortune 500 company or managing a one-person startup, finding new customers is always top of...

Just as most of us were ramping up our marketing strategies for 2020 based on our learnings from 2019,...

In its purest definition, print-on-demand means a system or process whereby individual copies or small numbers of a text...

As a member of a marketing team for a franchise brand, your national ad budget supports a marketing mix...

(Fort Worth, TX) January 22, 2020 – Xpressdocs®, a leading provider of direct marketing and brand management solutions for...

The goal of Facebook ads can vary; from capturing attention and generating revenue to simply gaining followers, they all...

From landlines and mail to websites and now social media handles, collecting information and getting in contact with businesses...

Big risks reap big rewards, especially with direct mail marketing. A direct mail campaign can be deemed expensive as...

Rain or shine, the mail seems to always be delivered, but are mailboxes always filled with what consumers want?...

Multiple procedures, business models, branding, and services are just a few obstacles in selling new franchises. But once you...

In today’s world, consumers absorb traditional, mainstream messages daily. The information overload causes most of our communications to be...

Millennials (those being born between the years 1981-1996), are now the largest generation, surpassing the Baby Boomers. This group...

Bruce McMeekin | Forbes.com | May 3, 2019 As the direct marketing community remembers industry pioneer Lester Wunderman following...

(Fort Worth, TX) June 11, 2019 – Xpressdocs Partners, Ltd (“Xpressdocs”) a Fort Worth, TX based provider of direct...

It can be difficult to control the number of marketing pieces your company should provide for every campaign. Even...