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Knowledge base

12 Marketing Automation Questions to Ask BEFORE You Buy

If you work in marketing, chances are you’re already familiar with automation tools that help you and your team...

Direct Mail

4 Seamless Ways to Pair Tech with Your Direct...

4 Seamless Ways to Pair Tech with Your Direct Mail Marketing Strategy Here’s one of the coolest things about...

Brand Management

Inconsistent Branding and Business Growth (Hint: One Kills the...

It’s easy to understand branding as a general concept, a set of cohesive (hopefully) elements that customers relate to...

Knowledge base

New Real Estate Agents – Essential Marketing Tasks to...

So, you’re a new real estate agent. You have a lot to look forward to. But newness can also...

Direct Mail

Burn Marks on Your Postcards: What Are They and...

Burn Marks on Your Postcards: What Are They and How to Avoid Them You’ve spent a lot of time...

Direct Marketing

3 Marketing Automation Challenges (Totally Solved)

Marketing automation is pretty great. It takes over repetitive, time-consuming tasks, freeing up marketers for more strategic, creative endeavors....

Direct Mail

The Anatomy of a Great Real Estate Direct Mail...

The Anatomy of a Great Real Estate Direct Mail Postcard Just like the perfect balance of ingredients that make...

Direct Mail

3 Reasons Why People Still Love Getting Direct Mail

When you were a kid, getting mail felt pretty amazing. Would you find a catalogue to flip through, a...

Direct Mail

4 Steps to Growing Your Farm with Targeted Mailing...

4 Steps to Growing Your Farm with Targeted Mailing Lists One of the best weapons to keep in your...

Brand Management

6 Blazin’ Hot Trends for Branding and Design

Where can you find disco balls, cheeky mascots, and giant orange triangles? In modern branding, that’s where. The 2022...

Brand Management

Yes, Brand Audits are a Thing. Here’s How to...

A brand audit is exactly what it sounds like, a meticulous study of your company’s current position in the...

Direct Marketing

MarTech Buzzwords – 5 Terms That are Worth the...

MarTech Buzzwords – 5 Terms That are Worth the Hype The technology revolution continues, and it’s changing the way...

Knowledge base

Hitting a Creative Wall with Your Marketing? Here’s How...

For marketing to make a dent in the minds of today’s information-overloaded consumers, it must combine science, art, and...

Brand Management

The Secret to Better Brand Consistency Across Your Franchise...

The Secret to Better Brand Consistency Across Your Franchise Company Do you feel like your franchise company has a...

Marketing Automation

Don’t Underestimate These 2022 Marketing Automation Trends

Marketing automation—in the name of getting to the point quickly, we’ll assume you already know and worship its might....

Marketing

Brilliant Blog Ideas to Rotate and Repurpose for Your...

Brilliant Blog Ideas to Rotate and Repurpose for Your 2022 Content Calendar Content is king. You know this, so...

Brand Management

4 Branding Buzzwords That are Worth the Hype (and...

4 Branding Buzzwords That are Worth the Hype (and One That Isn’t) Marketing is an evolving discipline, and the...

Marketing Tools

How to Build a Martech Stack in 2022

How to Build a Martech Stack in 2022 As a marketer, a portion of your job involves creativity. The...

Brand Management

3 Easy Steps to Incorporate Buyer Personas into Your...

3 Easy Steps to Incorporate Buyer Personas into Your Real Estate Marketing Strategy You’ve heard it...

Knowledge base

Back to Basics: The 7 Fundamentals of Effective Marketing...

In the marketing world, we spend a lot of time compartmentalizing. There’s B2B vs B2C, content marketing vs paid...

Direct Mail

How To Analyze and Test Direct Mail Campaigns

How to Analyze and Test Direct Mail Campaigns  All you marketing folks out there have probably heard that people...

Brand Management

What’s A Buyer Persona? – and How to Find...

Last month, we walked you through how to discover your target market. However, when it comes to identifying your...

Knowledge base

The 5 Biggest Myths About Direct Mail

Direct mail has been showing up in mailboxes for so long that everyone has an opinion about it. Even...

Knowledge base

Why You Should Add Newsletters to Your 2022 Content...

Marketers, whether your company has a small or massive following, they deserve impactful content. You accept this truth. That’s...

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