Big risks reap big rewards, especially with direct mail marketing. A direct mail campaign can be deemed expensive as you receive quotes for print and postage, yet this medium has been proven to have a high return on investment as noted by a study from [...]
Rain or shine, the mail seems to always be delivered, but are mailboxes always filled with what consumers want? Aside from bill statements that we wish would disappear, most mail items get relocated to the recycle bin. We have a few tips below to help [...]
To run a successful email campaign open rates must be high. To ensure those numbers, a subject line must entice the end user. Did you know 47% of email recipients open an email based on the subject line alone? Utilize these top subject line tips [...]
Click here to subscribe! Opt-in to save. Exclusive details to subscribers only. These headlines scream for attention in our digital world, each with a different message but ultimately attempting the same result — the end user’s responsiveness. Among the inbox pollution, your email could easily [...]
Multiple procedures, business models, branding, and services are just a few obstacles in selling new franchises. But once you can ensure the implementation of these items are in order comes the biggest complexity to your profession—locating future buyers and selling your franchise. Though selling franchises [...]
In today’s world, consumers absorb traditional, mainstream messages daily. The information overload causes most of our communications to be overlooked. From recruiting and invitations to fundraising, testimonials, and presentations, your message needs to be seen—and possibly heard. However, how can we guarantee to reach those [...]
Millennials (those being born between the years 1981-1996), are now the largest generation, surpassing the Baby Boomers. This group will play a pivotal role bridging the generation gap between older and younger groups. Unlike those before them, Millennials do not respond as readily to [...]
Bruce McMeekin | Forbes.com | May 3, 2019 As the direct marketing community remembers industry pioneer Lester Wunderman following his recent passing, it's timely to note how direct marketing, and direct mail especially, continue to drive new revenue for brands. Integrated with new media, savvy marketers [...]
(Fort Worth, TX) June 11, 2019 – Xpressdocs Partners, Ltd (“Xpressdocs”) a Fort Worth, TX based provider of direct marketing and brand management solutions announced the acquisition of Amazingmail, an Arizona based provider of direct mail solutions. This acquisition, under which Amazingmail will operate as [...]
It can be difficult to control the number of marketing pieces your company should provide for every campaign. Even more so when deciphering between vendors for each item in your business collateral. This kind of anxiety may have your head spinning and seeking assistance in [...]
