Trigger Happy: Why You Should Embrace Customer-Led Automation Marketing automation, the (heaven-sent) tech that gives marketers sweet relief from...

5 (More) Genius Ways Franchisors Can Attract Local Customers   Last month, we shared with you 5 Genius Ways...

Write Less, Sell More: The Non-Writers’ Guide to Concise Copy Marketers—we’re not all writers, right? Yet we do what...

Building Brand Consistency: Real-Life Examples from Three Top Franchises A major pain point for franchisors is brand consistency, i.e.,...

How to Write Direct Mail Copy That Gets Results Copywriting means crafting words that sell. Although all writing requires...

5 Fool Proof Ways to Increase the Response Rate to Your Direct Mail Marketing Marketing is so prevalent in...

5 Genius Ways Franchises Can Attract Local Customers When you own a franchise, marketing can be especially tricky. On...

How to Nail Your Next Direct Mail Campaign If you’re a savvy marketer (reading this blog points to yes),...

RGB vs CMYK: Using the Best Color Model for Your Design Have you ever been confused about why the...

5 Benefits of Vendor Consolidation for Franchisors As a franchisor, you know how important vendors are to your business’s...

5 Mistakes to Avoid with Postcard Marketing Yes, postcard marketing is still alive and kicking, but in this age...

Can Your Franchise Marketing Strategy Take the Heat? 2021 is shaping up to be a fast and furious year...

On a slow day, marketing professionals (psst, that means you!) complete a HIIT workout of market research and strategy...

The Psychology Behind Why Personalized Marketing Works As a babe in your mother’s arms, one of the first sounds...

What’s a Brand Identity and How do You Get One? Launching a fruitful business in today’s world is…complicated. You...

Keeping up with marketing trends in today’s frenetic environment can wear. You. Out. Modern consumers, savvy and hurried, want...

So, 2020 happened. Now, almost halfway through 2021, we’re still processing the effects of that plot twist—among them, a...

We know developing an accurate and effective mailing list is a struggle. Getting it right usually means investing a...

This season, homes are selling faster than you can say “hot sellers’ market.” Inventory is low and demand for...

Xpressdocs®, a provider of brand management and marketing automation platforms, announced today that it has partnered with FranConnect®, the...

Since so much of marketing is visual, striking images and great design are probably what you think of first...

Whether you’re running a Fortune 500 company or managing a one-person startup, finding new customers is always top of...

Just as most of us were ramping up our marketing strategies for 2020 based on our learnings from 2019,...

In its purest definition, print-on-demand means a system or process whereby individual copies or small numbers of a text...