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4 Branding Buzzwords That are Worth the Hype (and...

4 Branding Buzzwords That are Worth the Hype (and One That Isn’t) Marketing is an evolving discipline, and the...
Analytics Brand Management
Analytics

How to Follow Up After a Direct Mail Campaign

Not getting the desired results after your direct mail campaign? Have you run analytics and tested key elements (messaging,...
Analytics Customer Retention Marketing Direct Mail Marketing Strategy Marketing Tips Postcard Marketing
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Customer Engagement: The Only Marketing Tool You Need

Keeping up with marketing trends in today’s frenetic environment can wear. You. Out. Modern consumers, savvy and hurried, want...
Analytics Marketing Automation Marketing Tools
Analytics

10 Ways to Engage in Local Marketing while Keeping...

Marketing in your local community is crucial for business owners and agents representing a company. While the idea of...
Analytics Local Marketing Marketing Budget Social Media
Analytics

Marketing Analytics: Mathematical Marketing Magic

Using marketing analytics for your branding strategy just adds up. Information is a powerful tool when it comes to business,...
Analytics Direct Mail Marketing Strategy Marketing Tools
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Howdy, Partner! Co-Marketing and Co-Branding at Work

Marketing your company can feel like a lonely endeavor. You know your business. You know you offer quality products....
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Do-It-Yourself Home Services Marketing Checklist

It’s home improvement season! As a home services professional, you know that starting any project means there’s a lot...
Direct Mail Home Services Local Marketing Mailing Lists Personalized Marketing Prospect Marketing
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Hitting your Insurance Leads Target

In the highly competitive insurance market, finding high-quality leads can feel like a daunting task with a ticking timer...
Insurance Marketing Local Marketing Marketing Strategy
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Targeted, EDDM®, and Saturation Mail—Key Differences Explained!

EDDM® and Saturation Mail In the marketing world, there’s a lot of focus on pinpointing the audience for an ad...
Direct Mail Franchise Marketing Healthcare Marketing Insurance Marketing Local Marketing Marketing Strategy Personalized Marketing Postcard Marketing Print and Direct Mail Real Estate
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Variable Data Printing: A Natural Fit for Personalized Marketing

When you’re in an industry that provides personalized services or offers to your clients, the customer communications you send...
ADM - Automated Direct Mail Direct Mail Insurance Marketing Marketing Automation Marketing Strategy Marketing Tools Personalized Marketing
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10 Creative Ideas for Customer Retention for Small Businesses

As a small business owner, one of the most effective ways to grow your business is through customer retention....
Brand Management Customer Retention Marketing Franchise Marketing Healthcare Marketing Local Marketing Marketing Strategy Marketing Tips Personalized Marketing Real Estate Word of Mouth Marketing
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10 Quick and Easy Ideas for Marketing Your Business...

Many business professionals may feel the pull to take a break from marketing during the end-of-year holidays. Business in...
Customer Retention Marketing Direct Mail Franchise Marketing Marketing Tips Personalized Marketing Real Estate Seasonal Marketing
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7 Real Estate Tips to Boost Your Marketing This...

Fall is a time when the days are as crisp as the apples, and people love to add pumpkin...
Customer Retention Marketing Marketing Tips Real Estate Seasonal Marketing
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3 Ways AI Can Help You Be a Better...

Maybe you’ve jumped right in to asking an AI assistant to check the grammar of that email to your...
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6 Actions to Get the Most out of an...

When you think about a trade show or conference in your industry, do you get excited to mix with...
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Summer Real Estate Marketing Ideas to Grow Your Leads

It’s the hottest time of year, and the hottest time of year for real estate. However, if your new...
Content Marketing Direct Mail Local Marketing Marketing Tips Postcard Marketing Real Estate Seasonal Marketing Social Media Video Marketing
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Customer Appreciation: Mastering the Art of Hosting Great Events

Warm weather is upon us, meaning it’s time to get outside and start mingling with your clients and contacts....
Customer Retention Marketing Franchise Marketing Local Marketing Marketing Strategy Marketing Tips Marketing Trends Real Estate
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Marketing and the NAR Settlement: 7 Things to Do...

In 2024, the real estate market has continued to shift, and with the surprising NAR settlement news, realtors are...
Marketing Strategy Marketing Tips Real Estate
Analytics

6 Ways to Utilize Direct Mail for Acquisition

Everyone wants the key to acquiring more customers. But as seasoned sales and marketing professionals know, the key is...
Analytics Direct Mail Franchise Marketing Healthcare Marketing Mailing Lists Marketing Strategy Postcard Marketing Real Estate
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6 Ways to Increase Retention with Direct Mail

Let’s talk about customer retention. Scaling your business isn’t possible without a sturdy foundation of loyal customers – repeat consumers...
Customer Retention Marketing Direct Mail Franchise Marketing Healthcare Marketing Marketing Strategy Real Estate
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6 Ways to Encourage Positive Word-of-Mouth About Your Business

Think about your last purchase from a new company or brand. You may not have realized it, but your...
Franchise Marketing Healthcare Marketing Marketing Strategy Marketing Tips Real Estate Word of Mouth Marketing
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A No-Nonsense Guide to Real Estate Marketing this Season

No-Nonsense Guide to Real Estate Marketing After a year like 2023, you may be thinking, “What’s Next?” for the housing...
Marketing Strategy Marketing Tips Real Estate Word of Mouth Marketing
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How to Use Social Media to Build Your Brand

YOUR EASY GUIDE TO SOCIAL MEDIA MARKETING Your brand is more than your logo or company value statement. It’s...
Brand Management Content Marketing Social Media
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Guide to Print and Direct Mail Terminology

Every industry has its own terminology. How well do you know the vocabulary when it comes to printing direct...
Marketing Tips Marketing Tools Print and Direct Mail
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