As a member of a marketing team for a franchise brand, your national ad budget supports a marketing mix that may include social media, email, search engines – may be even TV, radio, and podcast advertising – but if it doesn’t include print, it should. [...]
Just as most of us were ramping up our marketing strategies for 2020 based on our learnings from 2019, COVID-19 threw us all a curveball. For many businesses, this has meant reevaluating our marketing strategies to ensure that they are aligned with the new normal [...]
In its purest definition, print-on-demand means a system or process whereby individual copies or small numbers of a text are printed to order, typically using digital technology. But to an organization with business-critical print activity, it's an opportunity to save time and lower costs. From [...]
(Fort Worth, TX) January 22, 2020 – Xpressdocs®, a leading provider of direct marketing and brand management solutions for franchise organizations, was selected by Neighborly®, the world’s largest franchisor of home service brands, to provide brand management services to their franchise network. “Xpressdocs is excited [...]
The goal of Facebook ads can vary; from capturing attention and generating revenue to simply gaining followers, they all serve a purpose. On average, a Facebook user in America clicks on 11 Facebook ads per month, why shouldn’t it be your ad? Xpressdocs has included [...]
From landlines and mail to websites and now social media handles, collecting information and getting in contact with businesses has evolved. But are you limiting yourself with the use of just a single social media platform? See the benefits of utilizing and updating multiple social [...]
Big risks reap big rewards, especially with direct mail marketing. A direct mail campaign can be deemed expensive as you receive quotes for print and postage, yet this medium has been proven to have a high return on investment as noted by a study from [...]
Rain or shine, the mail seems to always be delivered, but are mailboxes always filled with what consumers want? Aside from bill statements that we wish would disappear, most mail items get relocated to the recycle bin. We have a few tips below to help [...]
To run a successful email campaign open rates must be high. To ensure those numbers, a subject line must entice the end user. Did you know 47% of email recipients open an email based on the subject line alone? Utilize these top subject line tips [...]
Click here to subscribe! Opt-in to save. Exclusive details to subscribers only. These headlines scream for attention in our digital world, each with a different message but ultimately attempting the same result — the end user’s responsiveness. Among the inbox pollution, your email could easily [...]
