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Brand Management

4 Branding Buzzwords That are Worth the Hype (and...

4 Branding Buzzwords That are Worth the Hype (and One That Isn’t) Marketing is an evolving discipline, and the...
Brand Management
Direct Mail

How to Follow Up After a Direct Mail Campaign

Not getting the desired results after your direct mail campaign? Have you run analytics and tested key elements (messaging,...
Analytics Customer Retention Marketing Direct Mail Marketing Strategy Marketing Tips Postcard Marketing
Analytics

Marketing Analytics: Mathematical Marketing Magic

Using marketing analytics for your branding strategy just adds up. Information is a powerful tool when it comes to business,...
Analytics Direct Mail Marketing Strategy Marketing Tools
Direct Marketing

How Multichannel Marketing Boosts Your Business: 6 Key Benefits

Stop and think for a moment about how you interact with your favorite brands. Maybe you follow your favorite...
Digital Marketing Direct Mail Franchise Marketing Marketing Strategy Real Estate
Brand Management

Howdy, Partner! Co-Marketing and Co-Branding at Work

Marketing your company can feel like a lonely endeavor. You know your business. You know you offer quality products....
Marketing Strategy Marketing Tips Marketing Trends
Home Services Marketing

Do-It-Yourself Home Services Marketing Checklist

It’s home improvement season! As a home services professional, you know that starting any project means there’s a lot...
Direct Mail Local Marketing Mailing Lists Marketing Strategy Marketing Tips Personalized Marketing Prospect Marketing
Insurance Marketing

Hitting your Insurance Leads Target

In the highly competitive insurance market, finding high-quality leads can feel like a daunting task with a ticking timer...
Insurance Marketing Local Marketing Marketing Strategy
Direct Mail

Targeted, EDDM®, and Saturation Mail—Key Differences Explained!

EDDM® and Saturation Mail: In the marketing world, there’s a lot of focus on pinpointing the audience for an ad...
Direct Mail Franchise Marketing Healthcare Marketing Insurance Marketing Local Marketing Marketing Strategy Personalized Marketing Postcard Marketing Print and Direct Mail Real Estate
Direct Mail Strategy

Variable Data Printing: A Natural Fit for Personalized Marketing

When you’re in an industry that provides personalized services or offers to your clients, the customer communications you send...
ADM - Automated Direct Mail Direct Mail Marketing Automation Marketing Strategy Marketing Tools Personalized Marketing
Direct Marketing

10 Creative Ideas for Customer Retention for Small Businesses

As a small business owner, one of the most effective ways to grow your business is through customer retention....
Brand Management Customer Retention Marketing Franchise Marketing Healthcare Marketing Local Marketing Marketing Strategy Marketing Tips Personalized Marketing Real Estate Word of Mouth Marketing
Seasonal Marketing

10 Quick and Easy Ideas for Marketing Your Business...

Many business professionals may feel the pull to take a break from marketing during the end-of-year holidays. Business in...
Customer Retention Marketing Direct Mail Franchise Marketing Marketing Tips Personalized Marketing Real Estate Seasonal Marketing
Seasonal Marketing

7 Real Estate Tips to Boost Your Marketing This...

Fall is a time when the days are as crisp as the apples, and people love to add pumpkin...
Customer Retention Marketing Marketing Tips Real Estate Seasonal Marketing
Copywriting

3 Ways AI Can Help You Be a Better...

Maybe you’ve jumped right in to asking an AI assistant to check the grammar of that email to your...
Content Marketing Copywriting Marketing Strategy Marketing Tools
Tips

6 Actions to Get the Most Out of an...

When you think about a trade show or conference in your industry, do you get excited to mix with...
Marketing Tips
Digital Marketing

Summer Real Estate Marketing Ideas to Grow Your Leads

It’s the hottest time of year, and the hottest time of year for real estate. However, if your new...
Content Marketing Direct Mail Local Marketing Marketing Tips Postcard Marketing Real Estate Seasonal Marketing Social Media Video Marketing
Tips

Customer Appreciation: Mastering the Art of Hosting Great Events

Warm weather is upon us, meaning it’s time to get outside and start mingling with your clients and contacts....
Customer Retention Marketing Franchise Marketing Local Marketing Marketing Strategy Marketing Tips Marketing Trends Real Estate
Real Estate

Marketing and the NAR Settlement: 7 Things to Do...

In 2024, the real estate market has continued to shift, and with the surprising NAR settlement news, realtors are...
Marketing Strategy Marketing Tips Real Estate
Direct Mail

6 Ways to Utilize Direct Mail for Acquisition

Everyone wants the key to acquiring more customers. But as seasoned sales and marketing professionals know, the key is...
Direct Mail Franchise Marketing Healthcare Marketing Mailing Lists Marketing Strategy Postcard Marketing Real Estate
Direct Mail

6 Ways to Increase Retention with Direct Mail

Let’s talk about customer retention. Scaling your business isn’t possible without a sturdy foundation of loyal customers – repeat consumers...
Customer Retention Marketing Direct Mail Franchise Marketing Healthcare Marketing Marketing Strategy Real Estate
Tips

6 Ways to Encourage Positive Word-of-Mouth About Your Business

Think about your last purchase from a new company or brand. You may not have realized it, but your...
Marketing Strategy Marketing Tips Word of Mouth Marketing
Real Estate

A No-Nonsense Guide to Real Estate Marketing this Season

No-Nonsense Guide to Real Estate Marketing After a year like 2023, you may be thinking, “What’s Next?” for the housing...
Customer Retention Marketing Local Marketing Marketing Strategy Marketing Tips Real Estate Word of Mouth Marketing
Social Media

How to Use Social Media to Build Your Brand

YOUR EASY GUIDE TO SOCIAL MEDIA MARKETING Your brand is more than your logo or company value statement. It’s...
Brand Management Content Marketing Social Media
Direct Mail

Guide to Print and Direct Mail Terminology Definitions

Every industry has its own terminology definitions. How well do you know the vocabulary when it comes to printing...
Marketing Tips Marketing Tools Print and Direct Mail
Direct Mail

Your Guide to Standard Postcard Sizes and How to...

Planning a direct mail postcard campaign but need a little guidance on postcard sizes? You may be wondering what...
ADM - Automated Direct Mail Direct Mail Marketing Tips Postcard Marketing
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