What to Write in a Holiday Card to Clients
3 simple professional message ideas that turn a seasonal greeting into a lasting connection with clients
Holiday cards, seasonal cards, just-because cards: there are plenty of reasons to land in your customers’ mailboxes throughout the year. But none are as popular as the winter holidays.
From late November through the new year, mailboxes fill up faster than at any other time of year. It’s the season when people are most open to a warm word, and when businesses have the best chance to show clients they’re appreciated. It’s also when your card has the most competition.
So, what separates the card that gets tossed from the one that ends up pinned to the fridge?
It’s what you write inside.
Here are three ways to make your message stand out this season.
1. Lead with gratitude
“Thank you for your business” is polite, but it’s also forgettable. A more specific thank-you feels genuine and shows clients they’re more than a transaction.
For any business: “It means so much to serve the people right here in our own community. Thank you for choosing [company] this year.”
Real estate: “It’s a privilege to be part of such meaningful moments for families here in [city]. Thank you for trusting me to be part of yours.”
Or, for buyers specifically: “This year I helped many families in [city] find homes they love. Thank you for choosing me to help you find yours.”
Home services: “There’s nothing better than taking care of the [homes/yards] in our own neighborhood. Thank you for choosing us to service yours.”
Healthcare: “There’s nothing better than caring for the people in our own community. Thank you for trusting us with your care.”
2. Remind them what you do, without the sales pitch
A holiday card isn’t an ad, but it can gently keep you top of mind. The trick is to offer help, not push a service.
For any business: “As the new year begins, remember we’re always just a call away whenever you need us.”
Real estate: “As you settle in for the season, remember I’m always just a call away if you have questions about the market.” It’s warm and low-key, and it’s the kind of line people remember when they’re ready to make a move.
Home services: “As you get ready for the season, remember we’re just a call away for any [service] needs you have.” It’s a natural way to stay on clients’ radar right when they start planning winter and spring projects.
Healthcare: “As you settle in for the holidays, we want you to know we’re always just a call away. Whether it’s a routine visit or something that’s been on your mind, we’re here for you.” It reinforces the relationship without reading like an appointment reminder.
One note for medical practices: keep messages general and avoid anything on the card or envelope that references a patient’s condition, treatment, or specialty, out of respect for their privacy.
3. Close with something personal and forward-looking
People do business with people they trust, and trust starts with tone. That’s why a warm closing line, signed with your name rather than your logo, lands better than any tagline.
For any business: “Looking forward to another year of being someone you can count on.”
Home services: “Looking forward to another year of being the team you can rely on.”
Healthcare: “Looking forward to another year of being the healthcare provider you can trust.”
The Bottom Line
The best holiday messages are short, sincere, and written with each client relationship in mind. A few thoughtful sentences and a real signature can do more for your business than any glossy promotion, and they just might earn a spot on the fridge.
Bonus Tip: Add Any Holiday to Your Message
Once you’re happy with your draft, try this prompt:
“Add in a [season or holiday of your choice] theme where it makes sense without changing the context of the message.”
For best results, give the AI context before the prompt. Example: “I am a real estate agent sending a [holiday/season] card to my client list.” Then paste your message and add the prompt above.
Now Put Your Message on the Perfect Holiday Campaign
Once your words are ready, give them a card worth keeping. Xpressdocs offers a wide variety of customizable cards for every holiday on the calendar, so you can stay in touch with clients all year long. Add your logo and message, then choose how they go out: have them printed and delivered to you so you can add a handwritten note, or have them printed and mailed straight to your clients.