How to Maximize Your Direct Mail Efforts with Xpressdocs
Whether you already have a direct mail plan in play or want to add it to your bag of tricks, these best practices will help you stay competitive:
Talk to your people like individuals. Use customers’ first and last names — always (anything addressed to ‘Current Resident’ deserves to get tossed).
When it comes to a stellar direct mail send, few tactics get the job done like a targeted mailing list. Our options let you seek ideal customers by area (neighborhood, zip code, or city) radius (e.g., 10 miles around a central point), or demographic (renters, parents, homeowners, and more).
You need distinct, eye-catching marketing goods to get noticed. That means you can get inventive, even a little funky, with your mailers. Here’s how:
- Folding options: The more recipients can interact with the material, the better. Want to tuck a hidden message or card inside a brochure? We have an option for that.
- Texture and coating options: Raised lettering, sandpaper, cutouts — our fancy printing technology can do just about everything. And our coating options include High Gloss UV, Matte, and Soft Touch. You’ll never run out of ways to dress up a mailer around here.
- Sizing: We can print your materials in a number of fun sizes. Try a small, large, or XL postcard. We even offer posters, window clings, yard signs, and even wrapping paper (yes, wrapping paper!).
- Incorporate video: Take your print marketing to the next level and delight your customers when you incorporate your video with printed collateral.
The surest way to improve your email marketing is to add a direct mail component. Yep, studies have shown that campaigns that combine digital and direct mail perform significantly better than digital only.
Want to hand off the manual labor to technology? Of course you do. With our Automated Direct Mail solution, your customers’ preferences and buying habits lead the way. All you do is set a trigger (e.g., birthday, service anniversary, appointment), and when the time comes, our software will send a postcard or other direct mail piece to their door within one business day. One!