With so much demanding your attention daily, carving out time to care for your relationship marketing can fall to the wayside. Relationship marketing involves building lasting relationships with past, present, and future clients, with the goal of making them loyal, repeat customers. […]
If you browse your social media accounts long enough, you’re guaranteed to encounter a slew of “Throwback Thursday” hashtags (commonly known as #TBT).
Well today is Thursday, and I want to share a marketing-related #TBT with you.
Last month Xpressdocs launched Xpress Mobile, and its release stirred up the memory of SoLoMo.
SoLoMo was a popular term amongst […]
The busy season, spring, is now upon us! Colder, darker days are a thing of the past, which means the real estate market is stirring.
Homebuyers and sellers are coming out of the shadows, and you need to warm up your marketing efforts so you don’t miss out on opportunities to bring in business.
We all know how important the listing presentation is. Do it right, and you’ll be one step closer to claiming the top-salesperson honors. Fumble it, and you’ll be back out on the street knocking on doors and looking for potential clients wherever you go.
Whether you’ve performed dozens of listing presentations or very few, the following […]
Most agents love how simple it is to launch a prospecting effort with Xpressdocs’ pre-designed marketing postcards. But did you realize there are blank templates you can design yourself?
For those who want to let their creative side shine, here are some tips from the Xpressdocs design team:
Invest in a quality SLR camera – Photos taken […]
Countless books have been written about how to make an audience sit up and take notice when you give a business presentation. But what about the people who become so nervous and anxious that they have trouble simply speaking and thinking clearly in front of a group? For those folks, we offer the following tips:
Consult with a professional
Just about everyone gets nervous before speaking in public. But if your nervousness is debilitating, the root cause is most likely something from your childhood: other kids laughed when you spoke in front of the class; an adult criticized your speaking; you watched a friend get humiliated in public. These are deep-rooted traumas that only a professional therapist (or hypnotist) can help you overcome. Make this the year that you finally put those childhood memories where they belong: in the forgotten past.
Start small to gain confidence
You can’t simply tell yourself to be confident. Rather, you need to gain confidence by actually experiencing some public-speaking successes.
In a blog post last month, we shared four things you can do to make a prospective home buyer – or seller – want to hire you as their real estate agent. This month, we’re back with four more:
Use CRM software
“Customer relationship management” software helps you manage all your sales leads more effectively. Wildly popular with sales people from a wide variety of industries, there are a number of very good CRM programs designed exclusively for real estate professionals. With a good CRM solution, you can:
Determine which leads are the most valuable, the most pressing and the most likely to turn into clients.
Keep track of which leads you’ve contacted, and when.
Be reminded when it’s time to reach out to certain leads.
Easily manage all the contact information for your leads.
Communicate different marketing messages to different types of leads.
Track the social media postings of your leads.
Plus much more.
Leverage those kudos
Compliments from past clients are very effective at swaying prospective clients. Keep a record of all the kudos you get (the more specific they are, the better), and hire a graphic artist to help you format them into an attractive flyer. Even better, use the complimentary quotes in a simple postcard marketing campaign: Mail a new postcard to your sales leads every four to six weeks, each featuring a different complimentary quote from a past client.
Flaunt your expertise
Xpessdocs’ list service is great for generating sales leads. But many real estate agents struggle with the next step: turning those prospects into paying clients.
The truth is, there is no “best” method for converting leads. There’s no telling when a potential client is going to make the decision to hire you as their agent. Every situation is different. Every prospect is unique. That’s what makes a sales career so exciting.
But there are some lead-conversion approaches that have proven more successful. Included below are four of them. Next month, we’ll be back with four more.
Emphasize what makes you different
In the eyes of most prospective clients, it’s tough to tell a difference between real estate agents – which means, if you want to convert a sales lead, you need to emphasize the little things that make you unique (or at least seem unique).
Consider real estate agent Dan Kingsley. He sets his practice apart from the rest by playing up his paperless transactions: