Do-It-Yourself Home Services Marketing Checklist

It’s home improvement season! As a home services professional, you know that starting any project means there’s a lot to do. Don’t limit your skills to home services—you can improve your marketing strategy, too!
Roll up your sleeves; it’s time to remodel your marketing strategy. No need to get overwhelmed – all you need is a home services marketing checklist. You’ve made plenty of checklists for your own projects, so we made one to refresh your branding. You know what they say – no time like the present!
 

It’s all about who you know, or rather, who knows you. It might seem fundamental, but making sure potential customers know about you and your business is crucial. However, overdoing your marketing can be just as detrimental as underestimating what you need. Direct mail marketing is incredibly effective, but you don’t want to send your home services marketing materials where they won’t make an impact, diminishing your return on investment.

So, how do you find your ideal customers? Target your marketing, of course! Think about who needs your services the most, aiming for the consumers who will most likely be interested in you and your home services business. For example, new homeowners need many home services and even replacements for previous companies they worked with in their old area.

You can find this group of potential home services clients easily with programs like XD’s New Homeowners List tool, available from your XD address book. You simply select a target area, adjust to your preferred parameters, and create a curated list based on smart data. You know your way around tools, so now your marketing can, too!
 

Whether you’re just starting out or looking to expand your business, a special offer is a great way to introduce new clients to your services. Design a special coupon, introduce a sale, or create a promo code to instantly get the attention of clients who could be in the market for your services. Here are a few ideas to get you started:

• Coupon for new customers
• Price break for clients who sign up long-term
• Holiday special
• Friends and family referral discounts
• Limited-time offers

Promotions are meant to grab the attention of potential clients. You could even reach a few who weren’t interested previously but are willing to try out a relationship with your business for an initial discount. After all, who doesn’t love a great deal?
 

You can make a significant impact on prospective clients with content marketing. Straightforward ads have their place in your home services marketing strategy, but great content is really the best way to engage with your audience and grow your client list. Here are a few ideas to get started with content marketing:

• Information – tell your audience about something interesting and explain how a current event could impact them. Your expert advice will help gain trust with your audience and cultivate interest in working with you.
• Entertainment – Lighthearted and funny messaging is a great way to stand out from your competitors and align yourself as an approachable brand to your potential customers. Amusing but professional is the perfect balance to strike with your marketing if you choose to go this route.
• Design – If you have a knack for aesthetics, creating an eye-catching design can be very helpful for your marketing content. Find creative ways to use your brand colors or font sizes to garner attention for your marketing and, therefore, your business.
• Images and Video – Lights, camera, action! Multimedia elements are some of the most engaging you can create for your marketing. Don’t worry; it doesn’t have to involve a full camera crew. Showcase photos of some of your recent work or try out a few how-to videos.

Getting the word out about your business is much easier than you think. Modern marketing has given business owners many options for messaging and branding, and each has its own advantages . Choosing more than one will help you expand your audience and, therefore, reach more potential home services clients. Check out just a few that might work best for you:

» Special Delivery: Direct Mail
People love getting mail, and consumers of all ages respond well to marketing materials that they receive in their mailboxes. It’s also reportedly great for your return on investment for your brand. From marketing postcards to information pamphlets, there are a lot of options for an effective direct mail marketing campaign for your business.

» Don’t Forget to be Social
Social Media has become an integral part of our lives and should be something you’re thinking about when it comes to your digital marketing strategy for your home services business. Not only is it easily accessible to your potential clients, but also very cost-effective for your business. Post and respectfully engage with other users, you might be surprised how many new clients you reach.

» Dig Up Those Leads with Prospecting Letters
Using Prospecting Letters from XD is the ideal way to not only introduce yourself and your business, but also offer exclusive promotions, or even include a trackable QR code for your clients to scan. All with one easy-to-use template already branded with your colors and logo. One more thing to check off the list!

» And more
Emails, blogs, and signage are also great options to explore for your multi-channel marketing strategy. A social media post about your blog or an email about a promotion you’re having, for example, are all opportunities to expand your audience.

Doesn’t it feel great to check off these items from your home services marketing checklist? Don’t worry, there are plenty of tools available to help you make the most out of your home services advertising. Remember, clients are looking for your invaluable home improvement expertise—all your marketing needs to do is help them find you.

Still have questions?

We’d love to help! At Xpressdocs, we’ve got decades of experience in marketing and branding materials to help growing businesses and nationwide enterprises alike. Give us a call, explore our website, or schedule an appointment with us today!