Multiple procedures, business models, branding, and services are just a few obstacles in selling new franchises. But once you can ensure the implementation of these items are in order comes the biggest complexity to your profession—locating future buyers and selling your franchise.
Though selling franchises is difficult, there are several marketing tools that can help make the process easier for you. From finding the prospective buyer to closing the deal, we’ve found a list of some of the newest and most effective marketing tools that will expedite your selling experience as well as make it an enjoyable experience for both you and your new franchisee.
These three tools will help you create conversions and find greater success in selling franchises.
1. Retargeting with Direct Mail
While you might be aware of the amount of traffic that you are getting to your website, pinpointing who those leads are and where they are is a challenge. If you can find creative and innovative ways to retarget those who visit your website, you can change those browsing from interested to active.
Retargeting with direct mail is an innovative product that solves the mystery of locating these once “anonymous” prospects so that you can engage them through a different channel. With Retargeting, you can pixel your franchisee-facing website and capture online leads with just the click of a mouse. The prospects are then matched by IP addresses from your website to the visitor’s physical address and within a 48-72-hour time frame, these same prospects will receive a customized, branded postcard from you that helps increase conversion. This process is completely automated, and the matching process is all completed on the back end. This means that purchasing and building lead lists can become a thing of the past.
First impressions mean a great deal in your industry, especially since your prospects see offers daily from your competitors. If you want to remain top-of-mind and appear professional, you need to provide a presentation that is “wow” worthy to prospective buyers. It’s a must in the franchise world that you showcase your brand’s strengths and potential for growth in a way that will be informative, beautiful, and a conversation starter.
A product like Unibind arms your internal sales team with professional presentation materials in a beautifully branded, customized, portfolio in less than 90 seconds. The self-binding presentation system helps enhance your image and adds value to your documents, ultimately engaging and impressing prospective franchisees. This branded cover can be used to emphasize your brand when you deliver information about your franchise to current partners, or your Franchise Disclosure Documents to potential new partners. This easy to use system will have you creating gold medal-worthy presentations that will ultimately improve your franchise’s awareness and influence key decision makers.
3. Print + Video
Making sure your message is heard and retained by prospective buyers of your franchise is always a difficult issue to solve. Depending on the prospect, traditional print material can get overlooked among other print messages and the length of your message might be seen as an overwhelming read. While we know video marketing helps with message retention, as marketers we know that it can be difficult to add video marketing in some of the more traditional mediums. In the past, it’s been hard to make video marketing a tangible resource to be used or handed out during face to face introductions.
You can now add video marketing into more traditional print mediums with Print + Video. This new and innovative marketing tool allows you to gain the attention of potential franchisees by pairing an LCD screen with more traditional mediums such as: books, brochures, business cards, and presentation boxes. These highly customizable marketing pieces can be used to deliver video testimonials from happy franchisees or a quick video about the benefits of your franchise. Between Wi-Fi, touchscreen capabilities, and various customization options, the possibilities are limitless to create a memorable impression that will resonate with prospective buyers. With Print + Video, standing out from the clutter and making that franchise sale can be as easy as creating a short video, quickly uploading it to a brochure, and presenting to a potential franchise buyer.
Are you interested in learning more about how Xpressdocs can help you sell more franchises? Contact an Xpressdocs representative today or fill out the contact information below for more information.