How To Break Through The Clutter: Insights on Connecting with your Audience
In today’s world, consumers absorb traditional, mainstream messages daily. The information overload causes most of our communications to be overlooked. From recruiting and invitations to fundraising, testimonials, and presentations, your message needs to be seen—and possibly heard.
However, how can we guarantee to reach those prospective, calloused customers? First, we must look at some insights to see what drives message retention among consumers.
According to a 2018 Wyzowl study, 72% of people prefer to use video to learn about a product or service where both video and text are available on the same page. This insight supports the theory that most customers prefer a digital piece over traditional direct mail pieces. Studies also show that marketers who use video grow revenue 49% faster than non-video users. This means if you want to gain leads and reach your revenue goals, you’ll need to add something extra to your print collateral. If video is the key to unlocking Pandora’s box of marketing solutions, how can you utilize video in print-only channels?
Print + Video – a new and innovative video marketing tool that pairs print with video to ensure you are fully engaging your audience in channels that have traditionally been print-only. With formats including; books, brochures, business cards and presentation boxes, Print + Video touts highly customizable options that can drive message retention for any campaign.
By using Print + Video products, local companies have reported as much as a three-digit growth in traffic to their website in addition to hundreds of closed deals. The increase in leads and sales conversions were made possible by leveraging Print + Video to create engaging and memorable marketing collateral.
We are starting to see both the numbers and the product speak for themselves. Are your ready to allow Print + Video to do the speaking for your marketing campaigns? For more information or a live demo of the Print + Video products, contact Xpressdocs today.