Marketing Tools

4 Reasons You’ll Fall in Love with EDDM

We know developing an accurate and effective mailing list is a struggle. Getting it right usually means investing a significant amount of time gathering data and continually updating contact information as people move in and out of your target area.

Thankfully, there is an easy way to skip the tedium without sacrificing the results of an effective direct mail campaign. The EDDM® program was developed to simplify and streamline the direct mail process.

Instead of targeting individual pieces to specific names and addresses, with EDDM®, you send your campaign to an entire zip code or neighborhood, as defined by a postal carrier route, for a fraction of the cost.

If you’re not already sold, here are 4 reasons why you’ll fall in love with EDDM® for your direct marketing campaigns.

1. Bang for Your Buck

EDDM®’s streamlined and targeted approach adds up to big savings for you. Running a direct mail campaign through EDDM® saves 6 cents per piece over standard mail. Also, you only pay for the carrier routes you want to use for your campaign, meaning you will not be required to pay for a block of irrelevant addresses like you would by purchasing a list.

2. Scalable to Your Needs

Want flexibility and scalability? You can make your EDDM® campaign as targeted or as broad as you wish. If your marketing funds are limited or you just want to take EDDM® for a test drive, you can easily run a small campaign and track your results to see if it works for you.

However, if you’re marketing for a large corporation or a franchise operation with multiple locations, you can also go big. Want to blanket the entire city with a postcard announcing your wildly popular, once-a-year warehouse sale? This is completely possible with EDDM®.

3. No Permit Costs Required

With EDDM® there’s no postage permit required, which saves you the cost of an annual bulk mail permit and allows you to use your local post office instead of special mailing centers for drop off. If you’re looking for even more convenience, consider a solution such as Xpressdocs’ EDDM® Elite which manages the printing, USPS paperwork, and mailing for you.

4. No Limits on Your Creativity

EDDM® specifications allow for a flexible range of sizes and formats for mailing pieces. You can even mail out extra-large 5.5” x 11” postcards, which provide a large canvas area for your logo, graphics, attention-grabbing text, and even a special offer. Many businesses take advantage of larger mailing pieces by utilizing QR Codes or other types of promo codes to track the success of their EDDM® campaigns.

Are you new to direct mail marketing or feeling a tad resistant to diving in? Xpressdocs has years of experience working with the USPS, and we can help you with every aspect of your direct mail campaign, from concept to design, through printing and implementation. Our EDDM® Elite solution goes above and beyond by providing a full-service solution. Just tell us where to send your campaign, and we will mail it for you.
Adding EDDM® to your marketing mix is a no-brainer when it comes to the affordability, flexibility, and deliverability of your direct mail campaigns. Give it a try and you’ll quickly find out how much there is to love.

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