How to Grab Attention of Generation Y

By | 2017-06-08T16:49:39+00:00 April 14th, 2015|Copywriting, Direct Marketing|

According to a recent report from Redfin, 92 percent of “Generation Y” (those born between 1981 and the early 2000s; also known as “Millennials”) say they’re eagerly awaiting the day they can buy a home of their own. So if you have [...]

Three Mailings are Better Than One

By | 2017-06-08T16:49:43+00:00 April 9th, 2015|Direct Mail|

One thing that makes postcard marketing so successful is that it’s so cheap. In the direct marketing industry, affordability is key. If you only have enough money to launch one marketing effort, you won’t generate many fresh sales leads. The same is [...]

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