October 2014

Five Reasons Why That Reporter Isn’t Calling You Back

By | 2017-06-08T16:50:43+00:00 October 24th, 2014|Copywriting, Marketing|

You’ve sent press releases and made follow-up phone calls, but your ideas for featuring your company in news articles aren’t getting any attention. Sound familiar? Included below are the most likely reasons: You’re targeting the wrong reporter Reporters typically work “beats” – which means each of them covers a specific type of news issue. If [...]

Learn from the Best: Tips from the Top Marketing Gurus

By | 2017-06-08T16:50:48+00:00 October 15th, 2014|Direct Marketing, Marketing|

College marketing professors spend their days researching which promotional techniques and strategies work, and which don’t. They’re unbiased sources of information with a deep understanding of what drives sales, referrals and bottom-line profits. So we searched out some of the collegiate world’s most respected marketing experts and gathered their best advice below: Tip #1 – [...]

  • Request Demo