July 2013

Four Secrets to Writing a Successful Press Release

By | 2017-06-08T16:53:17+00:00 July 25th, 2013|Copywriting|

Four Secrets to Writing a Successful Press Release Regional newspapers, community publications, arts & entertainment weeklies, and online news sites are all excellent avenues for promoting your small- or mid-sized business in print. And, most news stories are the result of good, old-fashioned press releases (sent out by the subject of the story). So how [...]

6 Ways to Build Targeted Marketing Campaigns

By | 2017-06-08T16:53:21+00:00 July 9th, 2013|Direct Marketing, Marketing|

Many small- and mid-sized businesses are loath to launch a segmented marketing campaign. They’re so used to generic campaigns that the idea of launching a marketing effort that only appeals to a sub-group can be downright frightening. The key: Remember that marketing to sub-groups is almost always much more lucrative than any generic campaign. Sub [...]

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