Features and benefits. At first glance, those words may seem basically the same, but when it comes to real estate marketing tips, there's a big difference: Features are the tangible attributes used to describe an item ("3,000-square-foot home"), a product ("latex outdoor paint") or service ("24-hour roadside assistance"). In short, features define the thing. Benefits [...]
According to a recent Accenture study, a whopping 60 percent of Americans say leads for real estate referrals from friends and family have the greatest influence on their purchasing decisions. Just what is it about these word-of-mouth recommendations that make them so powerful? Trust. People trust the opinions of others, especially friends and family. It's [...]
Order your 2012 Baseball Schedules today! Our schedules this year include new magnet back options. The 2012 MLB season starts in a few weeks, so time is running out to get these ordered and in the hands of clients and prospects. Opening Day for most teams is April 5. Log in to your Xpressdocs account [...]
Buyers and sellers depend on Real Estate agents to achieve their goals. It's important for you to stand out from your competitors to ensure you win their business. Here are a few tips to catch the eye of your next client. http://youtu.be/H-U2l62i0Z0 Follow us on Twitter and Like us on Facebook for more information!
Social media is the hottest new trend among advertisers and many have wondered if this “free” advertising is going to replace traditional forms of advertising, such as a direct mail, one of the most common real estate agent marketing tools. Although it is true that there is no cost associated with setting up a social [...]