Direct Mail Strategy For Postcards

By |December 16th, 2011|Direct Marketing|

When developing a direct mail campaign, one of the most cost-effective ways to get your message to current and potential customers is to use postcards, which are much cheaper to send than regular letters and offer instant visibility when customers receive them in the mailbox.  [...]

Mobile Marketing with QR Codes: Link to Mobile Site

By |December 14th, 2011|Marketing|

Although QR codes have been popular in Japan since the mid-1990’s, they are just now getting attention here in the United States.  QR, or quick response, codes are similar to barcodes only they are read using a smartphone camera with a special QR code reader [...]

How to Create a Slogan that Sells

By |December 8th, 2011|Marketing|

For many companies, a corporate slogan is little more than an afterthought. But a good slogan can play a critical role in your overall brand strategy - and provide a rare opportunity to show people how you're different from competitors. So how do you create [...]

Real Estate Copywriting: Writing that Makes Them Want to Buy

By |December 7th, 2011|Copywriting|

Features and benefits. At first glance, those words may seem basically the same, but when it comes to real estate copywriting, there's a big difference: Features are the tangible attributes used to describe an item ("3,000-square-foot home"), a product ("latex outdoor paint") or service ("24-hour roadside [...]

Keys to Real Estate Advertising & Marketing

By |December 6th, 2011|Marketing|

Traditionally, real estate agents have focused on the Sunday paper for the bulk of their real estate advertising & marketing.  With the advent of instant news sources on the internet, however, newspaper subscriptions and purchases have dropped considerably over the past decade, making many wonder [...]

  • Request A Demo