One of the latest technologies being used by real estate agents is mobile marketing with QR codes. QR codes, which are actually known as “Quick Response” codes are similar to barcodes that can be scanned using the camera of a smartphone. When the customer scans [...]
Social media has exploded in the business world, and real estate agents are looking for ways to incorporate social media networking in order to increase the number of buyers and sellers contacting their agency. Unfortunately, many agents are not utilizing this form of networking to [...]
Consumers are exposed to thousands of advertising messages each day, requiring marketing departments to look closely at who their target market is and how to get their product to stand out among those who will use their product the most. For this reason, choosing a [...]
When developing a direct mail campaign, one of the most cost-effective ways to get your message to current and potential customers is to use postcards, which are much cheaper to send than regular letters and offer instant visibility when customers receive them in the mailbox. [...]
Many companies are turning to social media as a way to market their products and services. However, some CEOs still question how money can be made through sites such as Facebook, Twitter and YouTube. It is important to think of social media as a tool [...]
Although QR codes have been popular in Japan since the mid-1990’s, they are just now getting attention here in the United States. QR, or quick response, codes are similar to barcodes only they are read using a smartphone camera with a special QR code reader [...]
With direct mail, you can add names and addresses to your marketing list at will. So long as the contact information is legitimate and accurate, you're good to go. But with email marketing, there are checks and balances. When gathering email addresses, you have to [...]
For many companies, a corporate slogan is little more than an afterthought. But a good slogan can play a critical role in your overall brand strategy - and provide a rare opportunity to show people how you're different from competitors. So how do you create [...]
Features and benefits. At first glance, those words may seem basically the same, but when it comes to real estate copywriting, there's a big difference: Features are the tangible attributes used to describe an item ("3,000-square-foot home"), a product ("latex outdoor paint") or service ("24-hour roadside [...]
Traditionally, real estate agents have focused on the Sunday paper for the bulk of their real estate advertising & marketing. With the advent of instant news sources on the internet, however, newspaper subscriptions and purchases have dropped considerably over the past decade, making many wonder [...]