Monthly Archives: May 2013

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Low-cost Marketing Strategies That Get Results

If you’re willing to invest some time and effort, you can launch powerful marketing strategies with little to no money. Here are five examples:

1.       Ramp up the referrals – When it comes to referrals, two of the greatest sources are “influencers” (people who are outspoken and influential) and “aggregators” (accountants and other professionals who serve groups of small-business clients). Search out a few of each and propose an exchange: in return for any referrals, offer to provide those prospects with pricing discounts, free add-on services and/or other special advantages that make the person doing the referring look like a hero.

2.       Become a committee member – Spend some time serving on a committee, and the personal relationships you develop will reap professional rewards now, and for years to come. Look for volunteer opportunities with industry associations, community organizations, alumni groups and local chambers of commerce.

3.       Get Listed – Everyone knows Google (by far the most popular “search engine”). But what most small businesses don’t realize is they can achieve a top sub-ranking on the service just by creating a Google Maps listing. Plus, as the Google Maps site says (maps.google.com) “It’s easy, free, and you don’t even need a Web site of your own.” The major search engines, online yellow page directories (www.SuperPages.com), as well as many newspapers, allow you to list your Web site for free. The more online listings for your site, the easier it will be for prospective clients to find.

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Marketing Copywriting: Let the Facts Speak for Themselves

Let the Facts Speak for Themselves

No one would be surprised to hear that the airline industry is responsible for a lot of lost luggage. But what if we told you a whopping 31 million bags were misplaced by the airlines. Not only are these statistics true, they’re also examples of how facts and figures can put things into perspective for your audience in ways that clever writing and catchy slogans never could. But knowing how to use statistics is key. Here are six suggestions:

Use Real Numbers – Statements like, “most people lose all the weight they want in a matter of weeks,” are too general and don’t pack the same punch as facts and numbers.
Simple Math Makes for a Better Argument- Simple statistics, like “two out of three” or “three out of four” are easy enough to comprehend. But most people won’t know what to make of statements like “11 out of 15.”
Find a Reputable Source – Consumers today are a suspicious bunch. If you want them to believe what you have to say, only use trusted sources (like the U.S. Statistical Abstract), and always include references to the sources (i.e. “according to U.S. Census figures.”).
Get Permission Before Borrowing Too Much- Under copyright law, you’re generally safe using facts and small amounts of verbatim text from published materials without asking the source for permission. But if you plan to use more than a few sentences, ask for the original writer’s blessing beforehand.
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Writing That Sells: 6 Tips for Business Owners

Stumped about what to write? Not everyone can be a professional copywriter, but anyone can write compelling copy. Here Xpressdocs gives you six techniques copywriting pros use to overcome consumers’ do-nothing attitudes, make their messages stand out and entice perfect strangers to open their wallets.
1.      Grab the reader’s attention right away by stating a question, a fact, or the number one most compelling benefit.

“Prices for new homes are down 16% from last year!”
“How can you get the year-round tan you crave without burning your budget? Sun Center has the answer!”

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