Yearly Archives: 2012


Real Estate Marketing Tools: The Twitter Savvy Real Estate Agent

Social media is an important real estate marketing tool, and Twitter is no exception. The fact that Twitter limits posts to 140 characters makes it easy for users to follow trending topics and offers the ability for consumers to connect globally. That’s why using Twitter in your marketing plans is crucial for lead generation and networking opportunities.


Holiday Marketing — Social Media Marketing During the Holidays

Real estate agents know that the popularity of social media has grown tremendously in recent years, which is why any holiday marketing strategy must include effective social media marketing as well. Consumers increasingly rely on social media to get information about deals, as well as to learn more about products and services.


If Your Real Estate Marketing Plan Isn’t Working, Try a New Method

Agencies often continue to use the same real estate marketing plan year after year, even when that plan is no longer working. The problem is determining which marketing plan achieves the best results. Answering that question is equivalent to saying blue is the best house color, sport utility vehicles are the only cars worth driving, or Sprint is the best cellphone service provider. Although those statements may be true for some, they may be completely wrong according to others. Choosing your real estate marketing tools depends on the surrounding circumstances and situation specifics. It also depends on the message you want to send and the audience you are trying to reach.


Real Estate Marketing Tools: New Opportunities in Your Customer Life Cycle

Any real estate agent knows making the sale is a key to success, but one of the most important real estate marketing tools to remember is that there is a customer lifecycle.  The customer lifecycle has four distinct phases, which, if handled properly, can add value to your business.


Real Estate Market Predictions for 2013

Now that the elections are over, many are wondering what real estate market predictions are for 2013.  Although the housing market forecast is brighter than it was for the start of 2012, many insiders warn that recovery will continue to be slow over the next few years.

10 Ways You Can Improve Your Real Estate Marketing Mix with Xpressdocs

Xpressdocs has the perfect solutions for improving your real estate marketing mix.  One of the most difficult tasks for any real estate agency is developing real estate marketing strategies that stand out from other agencies and grab the attention of consumers.  Xpressdocs offers ten easy methods for improving any real estate marketing mix.

Real Estate Marketing Plan Part 2 – Target the Right Audience for Your Campaigns

Once you have developed a budget and set specific goals, the next step in any real estate marketing plan is to research the desired target audiences to ensure your marketing campaigns are directed at the appropriate customers.  Knowing your target audience maximizes the return on marketing dollars and offers the best chance of generating leads or clients throughout the marketing campaign.

Holiday Marketing – Black Friday, Small Business Saturday and Cyber Monday

Three of the biggest shopping days of the year are fast approaching, and a holiday marketing plan must focus on Black Friday, Small Business Saturday and Cyber Monday to harness those shopping dollars.  A marketing mix that addresses these major shopping days can increase your customer base and help you reach a variety of markets all in the same weekend.

Most Memorable Holiday Ad Campaigns

The holiday season is the time when many classic holiday ad campaigns return to television, print and radio.  Many of these Christmas ad campaigns have been around for decades, while others that have gained memorable status are new to the holiday ad market.

How Color Can Improve Your Marketing

For many small-to-mid-sized businesses, the colors used in their direct marketing materials are an afterthought; a bit of whimsy to liven up an otherwise drab promotional effort.

Dynamic Color Wheel

But for those in the know, color is the silent salesperson; a marketing weapon that can be used to attract the consumer’s eye, help convey direct marketing messages, establish a strong brand identity, and differentiate your offerings from those of direct competitors.

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