Creating & Maintaining Brand Consistency
Franchisee adoption of customizable branded templates ensured brand control. Plus, use of a single, centralized print location ensured consistent product quality, competitive pricing, and quick distribution to locations all across the country.
Challenge
A widespread home healthcare organization with over 500 franchisees needed to create a consistent brand.
However, the overwhelming number of templates with limited customization options hindered the franchisees’ ability to set a professional brand standard using the organization’s available software and outside vendors. “Templates were limited on what could be customized and the old platform was clunky. We had issues with our system wanting to use outside print vendors with no brand control,” the client said.
Even with corporate-provided marketing images and company color schemes, the franchisees struggled to maintain quality branding through various third-party print shops and limited template customizations.
Moreover, the franchise locations were unable to determine best practices for how to use the provided marketing assets, remove out-of-date templates, or design content for their materials utilizing the limited ability to edit templates. This cost the company valuable brand recognition and caused missed connections with potential clients.
Strategy
Xpressdocs held the key to solving the company’s branding troubles. After a little over 3 years of use, XD’s design tools and multi-level admin permissions made consistent branding possible across all the healthcare organization’s marketing materials, no matter which franchise location was requesting the campaign.
In one easy-to-use branded storefront hosted by XD, corporate was able to ensure brand quality and consistency across all channels and teams with customizable brand-approved templates and marketing assets. 57% of franchisees switched to the XD platform for placing orders because the storefront made selecting and customizing templates so easy. “Our goals were to minimize the amount of templates, improve the template customization, and get the best pricing for our system. Xpressdocs has continued to update their template customization features to streamline the edits and ease of customization,” the client explained. “We have better buy in from new offices opening because we can easily give credits or create orders for them.”
In addition, brand-approved templates with XD have decreased the number of errors and printing mistakes while still giving the franchisees the ability to create localized assets, providing a high return on investment potential for the franchise’s marketing efforts and catering to single or multiple locations. Competitive pricing and quality prints were key factors in the company’s success after working with Xpressdocs.
Company leadership can grant access and special permissions to various teams or individuals within the organization, so the franchise location has only what they need without any confusion about which assets to use and when to use them. XD’s Upload Your Own function provided further franchisee customization options with the added benefit of the admin approval dashboard to minimize errors and maintain brand consistency. This leveled admin access grants the ability to approve assets uploaded by the franchise locations to create brand-approved localized marketing materials as needed. The company’s marketing efforts are no longer hindered by unapproved templates and inconsistent printing, and marketing design is now cohesive.
Results
Partnering with Xpressdocs allowed the company to create a cohesive branding strategy across its widespread system of franchise locations. The client cited several reasons that working with XD improved marketing efforts and driven revenue, stating, “The amount of print issues has decreased and they stick with our branding templates.”
XD’s industry-leading turnaround times and strategic centralized location have streamlined the process of getting the company’s quality marketing materials to customers across the country. Furthermore, one print provider serving all franchises guaranteed consistent results with quality products, all with competitive pricing that fits into the budget of both corporate and the franchise locations. “Competitive pricing, quality prints, and a centralized location for easy distribution. Our franchise users also have access to customer service help through Xpressdocs,” the client said.
Designing assets, customization, approvals, and utilizing printing services with Xpressdocs keeps quality high and errors low, culminating in effortless branding cohesion and subsequent marketing success.