Monthly Archives: April 2015

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How to Grab Attention of Generation Y

According to a recent report from Redfin, 92 percent of “Generation Y” (those born between 1981 and the early 2000s; also known as “Millennials”) say they’re eagerly awaiting the day they can buy a home of their own. So if you have an affordable city listing that might appeal to a first-time buyer, tap into this group’s desires with marketing they can’t resist.

To make your property listing as appealing as possible to this pool of 100 million young men and women, consider using statements like

“Affordable living in the heart of the city”

Generation Y enjoys renting in urban areas. And that’s where they want to own, as well. They’ll even settle for a home that doesn’t completely satisfy their basic needs if its location puts them where they really want to be – which is within walking distance to shops, restaurants and other support services.

“Located in a cell phone sweet spot”

Believe it or not, nearly a third of Millennials say that the quality of the cell phone coverage is a “deciding factor” in their home-purchase decision. If the home you’re listing is well served by cell phone towers, be sure to promote that fact.

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Three Mailings are Better Than One

One thing that makes postcard marketing so successful is that it’s so cheap. In the direct marketing industry, affordability is key.

If you only have enough money to launch one marketing effort, you won’t generate many fresh sales leads. The same is true for cash-strapped marketers who wait months between mailings. Your target audience will certainly notice your marketing effort(s), but they won’t respond in big numbers. You just can’t build a business relationship with one mailing – or a mailing every once in a while.

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