{"id":33485,"date":"2023-11-09T11:09:14","date_gmt":"2023-11-09T18:09:14","guid":{"rendered":"https:\/\/www.xpressdocs.com\/s\/?p=33485"},"modified":"2023-12-15T21:05:57","modified_gmt":"2023-12-16T04:05:57","slug":"postcard-sizes-for-postcard-campaigns-sf","status":"publish","type":"post","link":"https:\/\/www.xpressdocs.com\/s\/blog\/postcard-sizes-for-postcard-campaigns-sf\/","title":{"rendered":"Your Guide to Standard Postcard Dimensions and How to Start a Postcard Campaign"},"content":{"rendered":"<p><span style=\"font-size: 14pt;\">Planning a direct mail postcard campaign but need a little guidance on postcard sizes? You may be wondering what standard postcard dimensions are, or what postcard options Xpressdocs offers. You\u2019ve come to the right place.\u00a0<\/span><\/p>\n<h2><span style=\"font-size: 18pt;\">What are standard postcard dimensions?\u00a0\u00a0<\/span><\/h2>\n<p><span style=\"font-size: 14pt;\"><strong>The short answer: <\/strong>The standard postcard size is 4\u201d by 6\u201d.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>The long answer: <\/strong>To qualify for mailing as a First-Class Mail postcard, a postcard must meet these <a href=\"https:\/\/pe.usps.com\/businessmail101?ViewName=Cards\" target=\"_blank\" rel=\"noopener\">USPS guidelines<\/a>. To meet standard postcard dimensions, your postcard must be:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Rectangular<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">At least 3-1\/2 inches high x 5 inches long x 0.007 inch thick<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">No more than 4-1\/4 inches high x 6 inches long x 0.016 inches thick<\/span><\/li>\n<\/ul>\n<h3><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1490\" height=\"677\" class=\"alignnone size-full wp-image-33466\" title=\"standard postcard sizes for postcard campaigns 01\" src=\"https:\/\/www.xpressdocs.com\/s\/wp-content\/uploads\/2023\/11\/standard-postcard-sizes-for-postcard-campaigns-01.png\" alt=\"standard postcard sizes for postcard campaigns 01\" \/><\/p>\n<h3><span style=\"font-size: 18pt;\">What postcard sizes does Xpressdocs offer?\u00a0<\/span><\/h3>\n<p><strong><span style=\"font-size: 14pt;\">The short answer:\u00a0\u00a0<\/span><\/strong><\/p>\n<p><span style=\"font-size: 14pt;\">Small \u2013 5.5 x 4.25 in (this meets standard postcard dimensions)\u00a0<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Large \u2013 8.5 x 5.5 in\u00a0<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">X-Large \u2013 11 x 5.5 in\u00a0<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>The long answer:\u00a0\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Xpressdocs offers up to 600 postcard options with multiple layouts available, including fold-over and custom options. Our tried and true Small, Large and X-Large postcards continue to be our most popular.\u00a0\u00a0<\/span><\/p>\n<h3><span style=\"font-size: 18pt;\"><strong>What is Xpressdocs\u2019 most popular postcard size?\u00a0<\/strong><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-33478\" title=\"US Mailer Postcard campaigns\" src=\"https:\/\/www.xpressdocs.com\/s\/wp-content\/uploads\/2023\/11\/US-Mailer-Postcard-campaigns.png\" alt=\"US Mailer Postcard campaigns\" width=\"410\" height=\"410\" \/>Our most popular postcard size is our Large Postcard (5.5 x 8.5 in). In 2022, we printed and mailed over <strong>62 million<\/strong> large postcards on behalf of our clients! If those postcards were placed end to end, they would reach from our headquarters in Fort Worth, Texas, all the way to Hong Kong, over 8,000 miles!\u00a0<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Our next most popular postcard is our X-Large Postcard (5.5 x 11 in). We printed and mailed over <strong>13 million<\/strong> x-large postcards in 2022 for our clients, which would stretch from Fort Worth, Texas, to Vancouver, Canada.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Our third most popular postcard is our Small Postcard (5.5 x 4.25 in), which falls under the USPS guidelines for standard postcard size. We printed and mailed almost <strong>10 million<\/strong> small postcards for our clients in 2022, which would reach from Fort Worth, Texas, to Indianapolis, Indiana.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Why are our large and x-large postcards so popular? Their size stands out in the mailbox, causing recipients to take a second look.\u00a0\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"background-color: #002e56; border-style: outset; border-color: #0f0101; text-align: center; width: 300px; height: 22px; padding: 14px 31px; border-radius: 24px;\"><span style=\"font-size: 14pt;\">\u00a0<strong><span style=\"color: #ffffff; text-decoration: none;\"><a style=\"color: #ffffff; text-decoration: none;\" href=\"https:\/\/www.xpressdocs.com\/signup\/index.php\" target=\"_blank\" rel=\"noopener\">START AN 8.5&#8243; X 5.5&#8243; POSTCARD CAMPAIGN<\/a><\/span><\/strong><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-size: 18pt;\">What postcard sizes are offered for EDDM and AmazingMail?<\/span><\/h3>\n<p><span style=\"font-size: 14pt;\">Every Door Direct Mail<sup>\u00ae<\/sup> (<a href=\"https:\/\/www.xpressdocs.com\/s\/eddm-elite\/\">EDDM<\/a><sup>\u00ae<\/sup>) allows you to send targeted direct mail campaigns by zip code. This solution lets you saturate a desired market by delivering your campaigns to every address within a target zone, be it a single zip code or an entire city. The mailer sizes offered for EDDM<sup>\u00ae<\/sup> are:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-33455\" title=\"EDDM Postcard sizes for postcard campaigns \" src=\"https:\/\/www.xpressdocs.com\/s\/wp-content\/uploads\/2023\/11\/Postcard-sizes-for-postcard-campaigns-03.png\" alt=\"EDDM Postcard sizes for postcard campaigns \" width=\"1480\" height=\"447\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"background-color: #002e56; border-style: outset; border-color: #0f0101; text-align: center; width: 300px; height: 22px; padding: 14px 31px; border-radius: 24px;\"><span style=\"font-size: 14pt;\">\u00a0<strong><span style=\"color: #ffffff; text-decoration: none;\"><a style=\"color: #ffffff; text-decoration: none;\" href=\"https:\/\/amazingmail.eddmsite.com\/mapfire\" target=\"_blank\" rel=\"noopener\">GET STARTED WITH EDDM<\/a><\/span><\/strong><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14pt;\"><a href=\"https:\/\/www.amazingmail.com\/\" target=\"_blank\" rel=\"noopener\">AmazingMail<\/a> is Xpressdocs\u2019 proprietary Automated Direct Mail solution, which allows you to automatically create and send personalized mail pieces for every occasion along your customer\u2019s journey. Effortlessly schedule personalized direct mail to be printed and mailed the same way you can schedule an email. The sizes offered for AmazingMail are: <img loading=\"lazy\" decoding=\"async\" class=\"wp-image-33454 alignnone\" title=\"Postcard sizes for postcard campaigns 02\" src=\"https:\/\/www.xpressdocs.com\/s\/wp-content\/uploads\/2023\/11\/Postcard-sizes-for-postcard-campaigns-02.png\" alt=\"Postcard sizes for postcard campaigns 02\" width=\"1480\" height=\"527\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"background-color: #002e56; border-style: outset; border-color: #0f0101; text-align: center; width: 300px; height: 22px; padding: 14px 31px; border-radius: 24px;\"><span style=\"font-size: 14pt;\">\u00a0<strong><span style=\"color: #ffffff; text-decoration: none;\"><a style=\"color: #ffffff; text-decoration: none;\" href=\"https:\/\/sendcards.amazingmail.com\/\" target=\"_blank\" rel=\"noopener\">GET STARTED WITH AMAZINGMAIL<\/a><\/span><\/strong><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-size: 18pt;\">What should I keep in mind when planning a direct mail postcard campaign?<\/span><\/h3>\n<h4><span style=\"font-size: 14pt;\">Repetition is Key<\/span><\/h4>\n<p><span style=\"font-size: 14pt;\">The secret to success and that famous direct mail ROI is to repeat, repeat, repeat. Studies show that it takes a minimum of <a href=\"https:\/\/www.xpressdocs.com\/s\/blog\/grow-using-targeted-mailing-lists\/\">five to seven touchpoints<\/a> with direct mail to encourage a purchase, so make sure your mailing isn\u2019t just a one-and-done.\u00a0 Set up recurring campaigns with the help of tools like <a href=\"https:\/\/www.xpressdocs.com\/s\/automated-direct-mail-service\/\">automated direct mail<\/a> and <a href=\"https:\/\/www.xpressdocs.com\/s\/automated-prospect-marketing\/\">automated prospect marketing<\/a>.\u00a0\u00a0<\/span><\/p>\n<h4><strong><span style=\"font-size: 14pt;\">Make Sure Your Postcard is a Winner<\/span><\/strong><\/h4>\n<p><span style=\"font-size: 14pt;\">Does your postcard design have all the right ingredients to captivate your audience? Check out <a href=\"https:\/\/www.xpressdocs.com\/s\/blog\/anatomy-of-a-great-direct-mail-postcard\/\" target=\"_blank\" rel=\"noopener\">The Anatomy of a Great Direct Mail Postcard<\/a> to make sure you\u2019re on the right track.<\/span><\/p>\n<h4><strong><span style=\"font-size: 14pt;\">Where can I get more information?<\/span><\/strong><\/h4>\n<p><span style=\"font-size: 14pt;\">With over 20 years of experience working with companies to level up their direct mail marketing, we have the tools to help your campaigns succeed. To find out more about how we can help you launch a stellar direct mail campaign, fill out the form below:<\/span><br \/>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"8179858\",\n    formId: \"78424fee-ca99-4cfa-9aef-c4cf20665024\"\n  });\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Planning a direct mail postcard campaign but need a little guidance on postcard sizes? You may be wondering what standard (&#8230;)<\/p>\n","protected":false},"author":21,"featured_media":33482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[373],"tags":[378,131,299,327,329,118],"class_list":["post-33485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer","tag-adm-automated-direct-mail","tag-direct-mail","tag-franchise-marketing","tag-marketing-tips","tag-postcard-marketing","tag-real-estate"],"_links":{"self":[{"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/posts\/33485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/comments?post=33485"}],"version-history":[{"count":1,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/posts\/33485\/revisions"}],"predecessor-version":[{"id":33486,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/posts\/33485\/revisions\/33486"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/media\/33482"}],"wp:attachment":[{"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/media?parent=33485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/categories?post=33485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/tags?post=33485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}