{"id":32862,"date":"2023-10-03T07:00:32","date_gmt":"2023-10-03T14:00:32","guid":{"rendered":"https:\/\/www.xpressdocs.com\/s\/?p=32862"},"modified":"2024-06-06T14:34:49","modified_gmt":"2024-06-06T21:34:49","slug":"7-benefits-of-print-marketing","status":"publish","type":"post","link":"https:\/\/www.xpressdocs.com\/s\/blog\/7-benefits-of-print-marketing\/","title":{"rendered":"7 Benefits of Print Marketing in a Digital Age"},"content":{"rendered":"

In an age dominated by digital innovations and virtual interactions, it’s easy to overlook the enduring impact of traditional marketing methods. Print marketing, once considered a staple of advertising, has taken a back seat to the allure of digital campaigns through much of the last decade. However, the pendulum seems to be swinging back<\/a> as businesses rediscover the undeniable benefits of going “back to basics” with print marketing in our digital world.<\/span><\/p>\n

7 Benefits of Print Marketing in a Digital Age:<\/span><\/h1>\n

\"Benefits<\/p>\n

1. Print Marketing is Something Different<\/span><\/h2>\n

Amidst the flurry of emails, social media notifications, and pop-up ads, print marketing offers space to breathe. Physical materials such as brochures, flyers, and postcards engage the senses in a way that digital content can\u2019t replicate, creating a deeper mental response from the viewer. A 2019 study by Temple University<\/a> and the USPS found that physical advertisements are more memorable and emotionally resonant than their digital counterparts and had a longer lasting impact on consumers.<\/span><\/p>\n

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2. Print Marketing Stands Out in the Digital Noise<\/span><\/h2>\n

\"BenefitsIn the digital realm, consumers are bombarded with a constant influx of information. The average person is exposed to thousands of online ads every day, resulting in a phenomenon known as “banner blindness<\/a>,” where consumers scroll right past digital ads on webpages, relegating them to background noise. Print marketing, on the other hand, provides a way to stand out from the overwhelming digital clutter that\u2019s a reprieve for overstimulated consumers.<\/span><\/p>\n

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3. Print Marketing Builds Trust and Credibility<\/span><\/h2>\n

Print marketing exudes a sense of trust and credibility that digital ads struggle to match. A study by MarketingSherpa<\/a> revealed that 82% of consumers trust print ads when making purchasing decisions, making it the most trusted form of advertising. This is attributed to the physical presence of the material, which lends an air of authenticity and permanence. In a world where online content can be fleeting and easily manipulated, print materials stand as a symbol of reliability.<\/span><\/p>\n

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4. Print Marketing is Targeted and Tangible<\/span><\/h2>\n

\"BenefitsPrint marketing allows for highly targeted campaigns that cater to specific demographics. Direct mail, for instance, can be tailored to reach a specific audience based on geographic location, purchase history, or other criteria using targeted mailing lists<\/a>. According to the Data & Marketing Association<\/a>, the average response rate for direct mail campaigns is 9%. This indicates a significantly higher response rate compared to most digital channels<\/a>.<\/p>\n

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5. Print Marketing is on the Customer’s Terms<\/span><\/h2>\n

As online tracking is regulated and third-party cookies tracing consumers\u2019 browsing habits are phased out<\/a>, easy data collection on consumers through interaction with digital ads is becoming more difficult. This has caused marketers to pivot to more traditional channels. This has benefits for both the companies and the consumers. The companies get to take advantage of building their brand across multiple touchpoints, which increases ROI, and customers get to interact with brands on their own terms, across channels they view as more trustworthy.<\/span><\/p>\n

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6. Print Marketing Makes a Lasting Impression<\/span><\/h2>\n

\"BenefitsUnlike digital ads that vanish with a click, printed materials tend to stick around. The tactile nature of print materials contributes to their longevity. While the lifespan of an email is a of couple seconds, the lifespan of a direct mail piece can be up to 17 days<\/a>. This is because rather than being deleted instantly, print materials are more likely to linger on the counter in households, on the front desk in offices, or in waiting areas, providing repeated exposure and brand reinforcement.<\/span><\/p>\n

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7. Print Marketing Plays Well with Digital
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Another benefit of print marketing is that it doesn’t have to exist in isolation from digital efforts. In fact, the two can complement each other<\/a> effectively. QR codes<\/a> on print materials, for example, bridge the gap between physical and digital realms. Scanning a QR code with a smartphone allows users to access a website, landing page, or special offer, seamlessly merging the tactile advantages of print with the interactivity of the digital world.<\/span><\/p>\n

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What’s Considered Print Marketing?<\/span><\/h3>\n

\"BenefitsWhen you think of print marketing, you may think of a magazine ad or even a billboard, but the term encompasses much more:<\/span><\/p>\n