{"id":31185,"date":"2022-03-02T09:27:23","date_gmt":"2022-03-02T16:27:23","guid":{"rendered":"https:\/\/www.xpressdocs.com\/s\/?p=31185"},"modified":"2023-12-15T21:15:42","modified_gmt":"2023-12-16T04:15:42","slug":"hitting-a-creative-wall-with-your-marketing-heres-how-to-push-through-sf","status":"publish","type":"post","link":"https:\/\/www.xpressdocs.com\/s\/blog\/hitting-a-creative-wall-with-your-marketing-heres-how-to-push-through-sf\/","title":{"rendered":"Hitting a Creative Wall with Your Marketing? Here&#8217;s How to Push Through"},"content":{"rendered":"<h3><span style=\"font-size: 14pt;\">6 Tips to Break Through a Marketing Creative Wall<\/span><\/h3>\n<p><span style=\"font-size: 14pt;\">For marketing to make a dent in the minds of today\u2019s information-overloaded consumers, it must combine science, art, and little dark magic.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Sure, strategy is a must, but if your images and messaging lack imagination, no amount of targeted planning will save you. That said, creativity can be a slippery thing, disappearing when you need it most.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">When that happens, and it will, consider these tactics for stretching, challenging, and optimizing your mental muscles.<\/span><\/p>\n<h4><span style=\"font-size: 14pt;\"><strong>1. Don\u2019t Take it Personally<\/strong><\/span><\/h4>\n<p><span style=\"font-size: 14pt;\">Effective marketing needs all hands on deck. It\u2019s not about one rockstar personality.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Even with the cleverest concept, you need a team to execute it properly. To foster healthy collaboration:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Don\u2019t underestimate any individual on your team.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Encourage everyone to offer ideas, regardless of role or title.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Keep criticism constructive and positive.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Practice active listening (don\u2019t nod your head while waiting for your turn to speak).<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-size: 14pt;\"><strong>2. Make Old New Again<\/strong><\/span><\/h4>\n<p><span style=\"font-size: 14pt;\">There\u2019s a reason Hollywood embraces a good remake (How many James Bonds are there again?). Used ideas don\u2019t have to sit in a closet. Find a new spin and get them back out there.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Did your Fall Festival marketing campaign kill it last year? Replace the pumpkin pics with cinnamon sticks, adjust the messaging (what rhymes with Autumn?), and cross your fingers for Round 2!<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Seriously, don\u2019t succumb to the pressure of newness. Good ideas don\u2019t automatically fester after you use them.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Hint: Don\u2019t throw away ANY ideas, even the ones you never used. Keep a spreadsheet, Google doc, post-it note of past brainstorms. Because you never know how something will look in a different light.<\/span><\/p>\n<h4><span style=\"font-size: 14pt;\"><strong>3. Walk it Out<\/strong><\/span><\/h4>\n<p><span style=\"font-size: 14pt;\">The average person sits between 6 and 15 hours every day.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">There\u2019s no way that benefits your health, your mood, or your creativity. But if you take a walk\u2026.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">A <a href=\"https:\/\/news.stanford.edu\/news\/2014\/april\/walking-vs-sitting-042414.html?hn=\" target=\"_blank\" rel=\"noopener\">Stanford study<\/a> found that \u201ca person\u2019s creative output increased by an average of 60 percent while walking.\u201d And don\u2019t think that returning to the office has to mean nixing your post-lunch stroll.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Mega thinkers like Steve Jobs, Mark Zuckerberg, and Jack Dorsey are known for their <a href=\"https:\/\/www.psychologytoday.com\/us\/blog\/how-healing-works\/202103\/walking-meetings-the-future-safely-collaborating\" target=\"_blank\" rel=\"noopener\">walking meetings<\/a>.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">So, the next time your people struggle to stream a few punchy words together, ask them to step it up.<\/span><\/p>\n<h4><span style=\"font-size: 14pt;\"><strong>4. Look Elsewhere<\/strong><\/span><\/h4>\n<p><span style=\"font-size: 14pt;\">Your next great success won\u2019t come from copying a competitor\u2019s move. Think bigger.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">It\u2019s easy to listen to the same podcasts, do a sweep of the same tired expert blogs, and think your answers sit somewhere in their 15-point lists.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Resist this urge and look outside your industry to track what businesses are dominating. Why do people flock to that brand? What worked for them that you can adapt to your industry?<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Sometimes looking outside your bubble makes amazing things happen.<\/span><\/p>\n<h4><span style=\"font-size: 14pt;\"><strong>5. Get Happy<\/strong><\/span><\/h4>\n<p><span style=\"font-size: 14pt;\">When was the last time you spared five minutes for something you enjoy?<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Well-working brains need balance. If you find yourself short on brilliance, take a time out for something that gives you the smiles. \u00a0Go for a quick run. Make a batch of brownies. Listen to a beloved song.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">When you fill that happy bucket, you fight stress, burnout, and a slew of unpleasantness that hinders creative flow.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">It\u2019s just good business.<\/span><\/p>\n<h4><span style=\"font-size: 14pt;\"><strong>6. Ask for Help<\/strong><\/span><\/h4>\n<p><span style=\"font-size: 14pt;\">When marketers get too embedded in a product or campaign, fresh ideas can plummet. Sometimes all it takes to liven things up is an outside perspective.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Whether you need unique image ideas, some witty verbiage, or a <a href=\"https:\/\/www.xpressdocs.com\/s\/eddm-elite\/\">mailing list service<\/a> that helps you target your ideal customer, Xpressdocs has marketing solutions that uncomplicate your daily tasks.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">So the next time you find your team stressing (in ways a 5-minute walk can\u2019t fix), <a href=\"https:\/\/www.xpressdocs.com\/s\/\">check out our website<\/a> or call us at 1 (866) 977-3627. Because easy is awesome.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>6 Tips to Break Through a Marketing Creative Wall For marketing to make a dent in the minds of today\u2019s (&#8230;)<\/p>\n","protected":false},"author":21,"featured_media":29814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[265,373],"tags":[327],"class_list":["post-31185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","category-customer","tag-marketing-tips"],"_links":{"self":[{"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/posts\/31185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/comments?post=31185"}],"version-history":[{"count":1,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/posts\/31185\/revisions"}],"predecessor-version":[{"id":31186,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/posts\/31185\/revisions\/31186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/media\/29814"}],"wp:attachment":[{"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/media?parent=31185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/categories?post=31185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/tags?post=31185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}