{"id":31179,"date":"2022-03-22T09:10:43","date_gmt":"2022-03-22T16:10:43","guid":{"rendered":"https:\/\/www.xpressdocs.com\/s\/?p=31179"},"modified":"2023-12-15T21:14:36","modified_gmt":"2023-12-16T04:14:36","slug":"6-blazin-hot-trends-for-branding-and-design-sf","status":"publish","type":"post","link":"https:\/\/www.xpressdocs.com\/s\/blog\/6-blazin-hot-trends-for-branding-and-design-sf\/","title":{"rendered":"6 Blazin’ Hot Trends for Branding and Design"},"content":{"rendered":"

Business Tips:<\/span><\/h3>\n

Where can you find disco balls, cheeky mascots, and giant orange triangles? In modern branding, that\u2019s where.<\/span><\/p>\n

The 2022 market\u2014influenced by digital overload, everyday stress, and a zillion other intangibles\u2014has led savvy businesses to get extra creative with attracting and delighting customers.<\/span><\/p>\n

And the effort definitely shows up in their branding. Let\u2019s take a look at some very cool trends:<\/span><\/p>\n

Vintage\/Throwback Designs<\/strong><\/span><\/h3>\n

Who doesn\u2019t give in to a little nostalgia once in a while? People love remembering the good old days, so it\u2019s trendy to pay homage with throwback styles.<\/span><\/p>\n

Although the late twentieth century had several memorable decades, many top brands have embraced retro-pop themes from the 1980s and distressed, real-life imagery from the 1990s (though the 90s had plenty of bubble-gum culture). If you\u2019re thinking how incompatible those styles seem, you\u2019re not wrong. Which era works for your business will depend on your brand\u2019s personality.<\/span><\/p>\n

For anyone looking to highlight the fun, energetic side of business, the 80s offer loads of inspiration. Think dynamic, in-your-face colors (magenta, anyone?), strobe-like effects, and dance floor vibes.<\/span><\/p>\n

On the other hand, if your company has an edgy, anti-establishment feel, the 90s have what you need. Look for distressed textures, muted or black and white backgrounds, and rock\/grunge images (non-smiling faces, black leather jackets, guitar or music themes).<\/span><\/p>\n

Monograms<\/strong><\/span><\/h3>\n

Some industries have always demanded a level of personal branding (real estate, we\u2019re talking to you), but with an influx of freelancing and other gig work, more people than ever must showcase themselves as a business.<\/span><\/p>\n

This uptick in personal brands has led to abbreviated logos and snappy (like, name only) text.<\/span><\/p>\n

A monogram, by definition, is a pattern or motif (usually a person\u2019s initials) meshed together in a decorative logo or design. Popular examples of monogram branding include Chanel, General Electric, Warner Bros, and H&M.<\/span><\/p>\n

So, while there\u2019s nothing new about this trend, a comeback was inevitable because monograms:<\/span><\/p>\n