{"id":31175,"date":"2022-04-06T09:04:40","date_gmt":"2022-04-06T16:04:40","guid":{"rendered":"https:\/\/www.xpressdocs.com\/s\/?p=31175"},"modified":"2023-12-15T21:14:29","modified_gmt":"2023-12-16T04:14:29","slug":"3-reasons-why-people-still-love-getting-direct-mail-sf","status":"publish","type":"post","link":"https:\/\/www.xpressdocs.com\/s\/blog\/3-reasons-why-people-still-love-getting-direct-mail-sf\/","title":{"rendered":"3 Reasons Why People Still Love Getting Direct Mail"},"content":{"rendered":"<p><span style=\"font-size: 14pt;\">When you were a kid, getting mail felt pretty amazing. Would you find a catalogue to flip through, a flyer for summer camp, or a card from Aunt Alma with a $5 bill? The anticipation and mystery fueled big time thrills.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Like other childhood delights that make their way into our grown-up psyche, peeking into a full mailbox is still an act worthy of butterflies. Here\u2019s why:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\"><strong>Heading outside to the mailbox is an event: <\/strong>Covid affected every aspect of our lives and minds, so it\u2019s not surprising that for many in quarantine, opening the front door and making the short trek to the mailbox became the height of worldly connection. While that excitement might have dwindled slightly as restrictions eased, much of it has remained.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><strong>Anticipation is everything. <\/strong>Much like hearing the ding of your inbox, wondering what you\u2019ll find inside your real-life mailbox adds an irresistible layer of drama to an everyday affair. Even when you find a stack of bills, it\u2019s somehow still worth it.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><strong>We connect more strongly to physical mail than digital. <\/strong>No matter how much we love our screens, <a href=\"https:\/\/www.uspsoig.gov\/sites\/default\/files\/document-library-files\/2015\/rarc-wp-15-012.pdf\" target=\"_blank\" rel=\"noopener\">study after study<\/a> proves tangible experiences leave a profound imprint on our hearts and minds. At the end of the day, we\u2019re physical beings, so real-world interactions will always trump virtual ones.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\"><strong>How This Psychology Propels Direct Mail<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">It\u2019s clear more businesses are realizing the emotional connection to tangible marketing, as a recent report states <a href=\"https:\/\/markets.businessinsider.com\/news\/stocks\/lob-s-2022-state-of-direct-mail-report-finds-enterprise-marketers-double-down-on-direct-mail-to-better-engage-customers-1031183032\" target=\"_blank\" rel=\"noopener\">many are doubling their investments in direct mail in 2022<\/a>. Though digital communication remains strong, the same report shows that integration is key, and 95% of marketers use a mix of direct mail and digital messaging.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Here are a few ways to maximize direct mail and ensure you get the best return on investment:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\"><strong>Prioritize personalization: <\/strong>Treat customers like individuals. Every time. <a href=\"https:\/\/www.xpressdocs.com\/s\/blog\/how-to-write-direct-mail-copy-that-gets-results\/\">Effective personalization encompasses everything<\/a> from using first and last names to including relevant images and ensuring messages speak to buyer preferences and behaviors.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><strong>Use the concept of reciprocity: <\/strong>This principle claims that <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2018\/07\/19\/the-reciprocity-principle-giving-to-get\/?sh=3318a44e2175\" target=\"_blank\" rel=\"noopener\">we instinctually respond positively to gifts<\/a>, especially when we didn\u2019t ask for anything. More than that, we feel obliged to return the favor. When used in marketing, it means if you\u2019re going to ask for something, offer something first (also known as the give-give-give-get formula). Hint: Include an enticing sales offer with your call to action.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><strong>Be the expert. <\/strong>No one can stay fully informed on every topic. That\u2019s why people look to authorities for help. When buying stocks, you seek out a broker. For real estate, you want an experienced agent. When it comes to your customers, YOU must be the educated decision-maker. For your mailers to make the greatest impact, they should concisely explain WHY your product or service benefits the recipient. Ideally, direct mail also lets your customers become the authority when they pass your information on to friends and family.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\"><strong>What to Do Next<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">If your multi-pronged marketing approach doesn\u2019t include direct mail, get on board ASAP. If you already trust handheld messaging, keep enhancing your strategy. Either way, Xpressdocs can help. <a href=\"https:\/\/www.xpressdocs.com\/s\/\">We\u2019ve been helping businesses<\/a> of every size and shape attract and retain their ideal customers for over 20 years.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">If you found this piece helpful, sign up for our quarterly newsletter, Xpressions. From marketing automation to brand audits, we deliver the insights that help you save time and grow your business.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>SIGN UP FOR OUR XPRESSIONS NEWSLETTER BELOW:<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in 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*\/\n<\/script>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you were a kid, getting mail felt pretty amazing. 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