{"id":31151,"date":"2025-07-01T11:15:38","date_gmt":"2025-07-01T18:15:38","guid":{"rendered":"https:\/\/www.xpressdocs.com\/s\/?p=31151"},"modified":"2025-07-10T09:54:37","modified_gmt":"2025-07-10T16:54:37","slug":"how-to-follow-up-after-a-direct-mail-campaign-sf","status":"publish","type":"post","link":"https:\/\/www.xpressdocs.com\/s\/blog\/how-to-follow-up-after-a-direct-mail-campaign-sf\/","title":{"rendered":"How to Follow Up After a Direct Mail Campaign"},"content":{"rendered":"<p><span style=\"font-size: 14pt;\">Not getting the desired results after your direct mail campaign? Have you <a href=\"https:\/\/www.xpressdocs.com\/s\/blog\/how-to-analyze-and-test-direct-mail-campaigns\/\" target=\"_blank\" rel=\"noopener\">run analytics and tested key elements<\/a> (messaging, timing, audience) but still can\u2019t solve the mystery of the unanswered postcard?<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Maybe it\u2019s your follow-up strategy (or lack thereof).<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Studies have consistently shown that to get noticed, businesses must repeat themselves. A lot (<a href=\"https:\/\/www.invespcro.com\/blog\/sale-follow-ups\/\" target=\"_blank\" rel=\"noopener\">60% of prospects say <em>no <\/em>four times before saying <em>yes<\/em>).<\/a> See, people are busy, pulled this way and that by life. To get their attention, you sometimes have to poke the bear. In a nice way.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Luckily, there are several ways to politely remind recipients of your business\u2019 value. So, the next time you expend valuable resources conceptualizing and executing a strategic direct mail campaign, consider the following:<\/span><\/p>\n<h3><span style=\"font-size: 14pt;\"><strong>Set Up an Email Drip Campaign<\/strong><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\">When you combine <a href=\"https:\/\/www.gardnerweb.com\/blog\/post\/26-relevant-print-marketing-statistics-2022-ad-spending-impact\" target=\"_blank\" rel=\"noopener\">print and digital messaging, you win the day<\/a>. It\u2019s like 2022\u2019s power couple. You can send a follow-up email (or two) to recipients who don\u2019t respond to your mailout, while remembering these best practices:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Keep it brief (include the meat of your offer and little else).<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Include a clear call to action (Call us today! Stop into the store! Order Now).<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Nail the subject line (they should <em>want<\/em> to open the email).<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-size: 14pt;\"><strong>Send a Text<\/strong><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\">SMS marketing call be a great tool for catching folks who intended to respond but got sidetracked. Plus, many prefer texting over sales phone calls, which can feel intrusive.<\/span><\/p>\n<h3><span style=\"font-size: 14pt;\"><strong>Reach Out on Social Media<\/strong><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\">Aside from posting on a regular schedule, messaging individuals on key social media platforms can be impactful, especially when used alongside direct mail. You can drop a direct message on Facebook, LinkedIn, Instagram, or other site.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Here\u2019s an example of a straightforward note:<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Hey, _______. We sent you a postcard last week and wanted to see if you\u2019ve had time to read it.\u00a0 If not, no problem. You can drop any questions here, and we\u2019ll be happy to help. Or you can head to our site and redeem your 25% off when you\u2019re ready. Have a great day!<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Re-targeting via social media is easy and effective because even if you don\u2019t receive a reply, recipients will likely check your profile (always a plus).<\/span><\/p>\n<h3><span style=\"font-size: 14pt;\"><strong>Say Yes to Direct Mail Round 2<\/strong><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\">Many <a href=\"https:\/\/www.xpressdocs.com\/s\/blog\/back-to-basics\/\" target=\"_blank\" rel=\"noopener\">direct mail strategies<\/a> involve two or three rounds of messaging. When you send a series of assets back-to-back, after a few days, recipients will start recognizing and identifying your brand. You can even plan an email communication in between (postcard, email, postcard) for maximum impact.<\/span><\/p>\n<h3><span style=\"font-size: 14pt;\"><strong>Notes About Timeline<\/strong><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\">When it comes to fruitful marketing, your timing is as essential as your audience. You can reach out to your ideal customer, but if you fail to meet them at a time they\u2019re open to your messaging, you\u2019ve still missed the mark.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">For example, following up the same day the mail is scheduled to hit their mailbox might not be the best approach. Maybe they haven\u2019t checked the mail yet or had a chance to really look through everything. Here\u2019s a solid campaign timeline:<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Day 1:<\/strong> Direct mail scheduled to arrive<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Day 3:<\/strong> Email<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Day 6:<\/strong> 2<sup>nd<\/sup> direct mail piece<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>A week later:<\/strong> LinkedIn message<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">If you feel inclined, you can squeeze in a text message or extra email, but don\u2019t feel pressured to use every channel in every campaign. Some services, products, or seasons work best with specific messaging types. Ex: summertime works well with a direct mail campaign because heading out to the mailbox is more of a treat.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">A few bonus tips for conducting a stellar direct mail campaign:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Pair mailouts with <a href=\"https:\/\/www.xpressdocs.com\/s\/eddm-elite\/\" target=\"_blank\" rel=\"noopener\">list-building tools<\/a> to expand your reach.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Optimize pieces with clever (but clear) copy, vivid images, and personalized touches (real names at a bare minimum).<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Track items through QR codes or trackable URLs<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-size: 14pt;\"><strong>Direct Mail Campaign Follow Up Final Thoughts<\/strong><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\">Using direct mail as part of your multi-channel marketing approach is not the cumbersome, costly burden it once was. Thanks to technology, today\u2019s print gurus can automate, optimize, and dominate their marketing efforts. And so can you! With the right follow-up, that is.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Xpressdocs has been empowering businesses to streamline and strengthen their marketing for over two decades. We have cutting-edge printers plus in-house mailing, a combination that makes our turnaround times speedy (24 hours in most cases) and our quality unparalleled. Want to learn more? <a href=\"https:\/\/www.xpressdocs.com\/s\/contacts\/\">Reach out today and schedule a demo<\/a> today.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not getting the desired results after your direct mail campaign? Have you run analytics and tested key elements (messaging, timing, (&#8230;)<\/p>\n","protected":false},"author":21,"featured_media":30040,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[464,373],"tags":[465,50,131,121,327,329],"class_list":["post-31151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-customer","tag-analytics","tag-customer-retention-marketing","tag-direct-mail","tag-marketing-strategy","tag-marketing-tips","tag-postcard-marketing"],"_links":{"self":[{"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/posts\/31151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/comments?post=31151"}],"version-history":[{"count":3,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/posts\/31151\/revisions"}],"predecessor-version":[{"id":40370,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/posts\/31151\/revisions\/40370"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/media\/30040"}],"wp:attachment":[{"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/media?parent=31151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/categories?post=31151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/tags?post=31151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}