{"id":31140,"date":"2022-08-17T10:41:43","date_gmt":"2022-08-17T17:41:43","guid":{"rendered":"https:\/\/www.xpressdocs.com\/s\/?p=31140"},"modified":"2023-12-15T21:10:51","modified_gmt":"2023-12-16T04:10:51","slug":"techs-answer-to-the-mailbox-revolution-automation-2-sf","status":"publish","type":"post","link":"https:\/\/www.xpressdocs.com\/s\/blog\/techs-answer-to-the-mailbox-revolution-automation-2-sf\/","title":{"rendered":"Tech’s Answer to the Mailbox Revolution – Automation"},"content":{"rendered":"

Don\u2019t call it a comeback. Direct mail\u2019s been here for years. Now direct mail automation is upping the game.
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Sure, some might argue print marketing cooled off when the internet took off (it didn\u2019t), but direct mail is far from lukewarm now \u2014 hanging out in what Businesswire<\/em> estimates as a $16 billion industry<\/a>.<\/span><\/p>\n

So, why do people still embrace marketing\u2019s coolest vintage messaging? That\u2019s easy. The act of checking your real-life mailbox is, well, fun.<\/span><\/p>\n

COVID-19 and the Rise of Little Victories<\/strong><\/span><\/h3>\n

Covid and its effects changed almost every aspect of our lives and mentalities. For many in quarantine, opening our front door and taking those few steps toward the mailbox became the highlight of our homebound days. Most restrictions have eased, but that delightful trek to the mailbox has kept its luster. Because the anticipation of seeing what\u2019s inside that little box adds an irresistible layer of excitement to an everyday task.<\/span><\/p>\n

Physical vs. Digital Interactions<\/strong><\/span><\/h3>\n

It\u2019s hard to argue that the public doesn\u2019t love screens. Our devices bring many conveniences. Nonetheless, studies maintain<\/a> that tangible experiences leave a deeper imprint on our hearts and minds. Afterall, we\u2019re physical specimens, so why wouldn\u2019t real world communication trump anything that comes with a screen?<\/span><\/p>\n

How Today\u2019s Companies are Embracing Direct Mail<\/strong><\/span><\/h3>\n

Even though email marketing has tremendous strengths, more and more businesses have come to realize the power of direct mail. In fact, many top companies doubled their direct mail investments<\/a> in 2022.<\/span><\/p>\n

One of the primary reasons this approach stays profitable is because it lets brands retarget website visitors with offline messaging. It\u2019s fairly easy to adopt a targeted digital-to-direct mail strategy that cuts waste and lets you reach only your intended audience. Here are some direct mail best practices to consider:<\/span><\/p>\n