For any business, marketing means promoting and delivering value to customers. Because companies are unique, the activities and effort involved in accomplishing those tasks can vary. For franchises, however, the game looks wildly different. Here\u2019s why:<\/p>\n
Franchise life is two-pronged. Whether you\u2019re a franchisor or franchisee, your brand\u2019s profitability depends on the actions of others. Meaning, there\u2019s inherent risk because certain marketing operations\u2014and their positive\/negative effects\u2014will be out of your control. While franchisors have to build a recognizable, dependable business, franchisees have to maintain the reputation. Failure on any player\u2019s part, at either level, can spell demise for everyone associated with the brand. Here\u2019s a simplified look at the marketing role at each level:<\/p>\n
Franchises operate in a massive playing field. Even with smaller franchises, some franchisors work with as many as 5 to 10 different franchisees and locations. Ensuring consistency across multiple communities, cities, or states can get tricky to say the least. In successful cases, franchisors rely on a steady stream of brand management and marketing support<\/a> to get it all done.<\/p>\n While many franchisors design a system in which franchisees serve only their region, that isn\u2019t always the case. Sometimes multiple locations exist in the same city or small community. Regardless of the distance between franchises, one can and often does compete with others, creating a unique hurdle.<\/p>\n For example, imagine Franchisee John opens a location 5 miles from Franchisee Jane. John\u2019s store is newer, with less capital to spend on local marketing than Jane, whose location has good reviews and steady profits.\u00a0 If not supported and encouraged by his franchisor, John could easily grow frustrated with his situation.<\/p>\n In another example, a bad review from Jane\u2019s store could impact John\u2019s business. Jane\u2019s customers may spread the word on social media that the entire brand has quality issues. In such scenarios, the franchisor and accompanying franchisees take a hit, even when they had nothing to do with the original complaint.<\/p>\n This unique situation demands a marketing strategy that empowers both franchisors and franchisees.<\/p>\n These days, marketing platforms are plentiful, but Xpressdocs has one<\/a> that makes franchise marketing a cake walk. With all the basics listed above, we go beyond industry standard to offer in-house printing and mailing and on-site customer care.\u00a0 Because we handle everything ourselves, you enjoy unparalleled turntimes (24 hours in most cases) and consistent quality.<\/p>\nA Franchise\u2019s Competition can be Another Franchise<\/h3>\n
A Franchise Marketing Strategy Should Do It All<\/strong><\/h3>\n
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