{"id":29932,"date":"2022-04-28T07:00:54","date_gmt":"2022-04-28T14:00:54","guid":{"rendered":"https:\/\/www.xpressdocs.com\/s\/?p=29932"},"modified":"2025-06-26T13:20:21","modified_gmt":"2025-06-26T20:20:21","slug":"marketing-tasks-for-real-estate-agents","status":"publish","type":"post","link":"https:\/\/www.xpressdocs.com\/s\/blog\/marketing-tasks-for-real-estate-agents\/","title":{"rendered":"New Real Estate Agents – Essential Marketing Tasks to Tackle"},"content":{"rendered":"

So, you\u2019re a new real estate agent. You have a lot to look forward to. But newness can also feel uncomfortable and overwhelming. We get it.<\/span><\/p>\n

Since the first step is usually the roughest, we want to help make it as pain-free as possible. So we\u2019ve put together a list of tasks to get you started. Think of these as the fundamentals for real estate agents, the foundation on which you can continue to grow your business.<\/span><\/p>\n

Start with an Honest Vision and Values Statement<\/strong><\/span><\/h3>\n

Before you do anything actionable, it helps to start with a statement that clarifies where you want to go and how you intend to get there and provides motivation that will keep you moving.<\/span><\/p>\n

While you might be tempted to brush off this step, assuming it\u2019s fluffy and unimportant, remember that the real estate industry is all about relationships. Real ones, based on trust and understanding. If you don\u2019t dissect your purpose and strategy, you can easily find yourself fumbling around in a fast-moving market that will not wait for you to catch your bearings.<\/span><\/p>\n

As far as the format for your statement, there are no hard and fast rules. Some people like bullet points while others prefer a small paragraph. We recommend keeping the language simple and easy to follow, whichever route you choose.<\/span><\/p>\n

Here\u2019s an example of a unique mission statement:<\/span><\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 We strive to help families create a meaningful legacy for generations to come, which is why we donate a portion of our profits to local charities that help families escape abuse, combat homelessness, and overcome addiction.<\/span><\/p>\n

Here\u2019s one that gets right to the point:<\/span><\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Our first goal is to have satisfied clients. We also want to be recognized in the real estate community as having agents with excellence and integrity.<\/span><\/p>\n

Some people also choose to add more tangible goals to their statements, like:<\/span><\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 We want to become the No. 1 ranked team by volume in Dallas-Fort Worth by 2025.<\/span><\/p>\n

Find Your People<\/strong><\/span><\/h3>\n

Once you understand your mission and values more clearly, you\u2019ll want to attract potential customers who align with those principles.<\/span><\/p>\n

To market to your ideal clients, you\u2019ll need to understand and speak directly to them<\/a>. This part requires a bit of research.<\/span><\/p>\n

It helps to break down your people by demographics, like median age, education level, and median income. Your search can also include psychographics<\/a>, or qualities that explain who people are (religion, politics, hobbies or interests). You can find demographic and psychographic information from polls, state or city data, and voter registration data.<\/span><\/p>\n

Understanding your people will prove invaluable when creating marketing content and messaging. Because today\u2019s consumers want you to speak to them as individuals<\/a>. Doing so will not only help your response rates but will start building personal relationships that will keep your real estate business thriving.\u00a0\u00a0<\/span><\/p>\n

Analyze Top Real Estate Agents in Your Area<\/strong><\/span><\/h3>\n

One of the savviest marketing tricks for any business\u2014find others who do what you do, and study their methods.<\/span><\/p>\n

So, make sure you have several free hours, make a strong cup of coffee, and get your snoop on.<\/span><\/p>\n

Read websites, scour through social media posts, and see what interesting content top agents are creating these days. You\u2019ll find everything from blogs and webinars to live videos. Because successful agents have one trait in common. They hustle.<\/span><\/p>\n

Create a Mobile-Friendly Website<\/strong><\/span><\/h3>\n

You had to see this one coming. Your agent website is essential, the digital business card that clients and prospects need to see.<\/span><\/p>\n

To really engage mobile visitors<\/a>, it should combine visually appealing elements and necessary information. If you really want to overachieve, add interactive videos and search filters, as well.<\/span><\/p>\n

Also, remember to include a section that tells prospects about YOU. Done right, this detail will set you apart from other agents in your area and explain why people should choose you as their handy guide.<\/span><\/p>\n

Because in reality, there are a zillion real estate agents vying for business. When you have a unique selling proposition, you make the choice much easier. Maybe you specialize in first-time homebuyers or luxury homes. If you\u2019ve grown up in the city where you work, that can serve as a selling point, too. It makes you an expert on things to do around town and up-and-coming areas. Someone moving from out of state might benefit from your insider tips. \u00a0<\/span><\/p>\n

Oh, and don\u2019t forget to make it all mobile-optimized. Here are some quick tips to ensure people can easily scan your website from their handheld devices:<\/span><\/p>\n