{"id":29891,"date":"2022-04-13T04:21:45","date_gmt":"2022-04-13T11:21:45","guid":{"rendered":"https:\/\/www.xpressdocs.com\/s\/?p=29891"},"modified":"2024-06-07T12:55:43","modified_gmt":"2024-06-07T19:55:43","slug":"anatomy-of-a-great-direct-mail-postcard","status":"publish","type":"post","link":"https:\/\/www.xpressdocs.com\/s\/blog\/anatomy-of-a-great-direct-mail-postcard\/","title":{"rendered":"The Anatomy of a Great Real Estate Direct Mail Postcard"},"content":{"rendered":"<h3><span style=\"font-size: 14pt;\"><strong>The Anatomy of a Great Real Estate Direct Mail Postcard<\/strong><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\">Just like the perfect balance of ingredients that make up your favorite cake, a great direct mail postcard relies on certain ingredients that always need to be there, no matter what type of campaign you\u2019re running. To help you get the most out of your direct mail sends, we\u2019ve created an infographic with the most important features you\u2019ll always need for your postcards along with some explanations below. Use these items as a checklist for direct mail success.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-29903 size-large\" title=\"Anatomy of a Direct Mail Postcard Just Sold Flyer\" src=\"https:\/\/www.xpressdocs.com\/s\/wp-content\/uploads\/2022\/04\/Anatomy-of-a-Direct-Mail-Postcard_Just-Sold_Flyer-e1649797350964-1024x453.png\" alt=\"Anatomy of a Direct Mail Postcard Just Sold Flyer\" width=\"1024\" height=\"453\" \/><\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\"><strong>Showstopping Image and Statement<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">First, for the front of the postcard, you need a strong statement like \u201cJust Listed,\u201d \u201cJust Sold,\u201d or \u201cPrice Change,\u201d to help your prospect quickly grasp the reason for sending the postcard. You also need an image (or three) that will stop them in their tracks. Make sure the image is large, high-quality file (we recommend at least 300 dpi for the best print results).<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\"><strong>Clear Branding<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">Did you remember your company logo? Always include your company\u2019s logo on your postcards so your prospects know with which great brand to associate your services. (Your <a href=\"https:\/\/www.xpressdocs.com\/s\/blog\/defining-your-brand\/\">brand identity<\/a> speaks volumes.) Make sure you place the logo on the front and back of the postcard according to your company\u2019s brand guidelines, which may require different approved versions of the logo for different backgrounds. Note that on the front of the sample postcard, the logo is one color (white) so that it shows up best on the darker photo. On the back of the postcard, the logo is smaller, full-color, and marks where the prospect can find the address information for the agent\u2019s office.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\"><strong>Clean, Concise Copy<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">On the back of the postcard, include a quick callout with the purpose of the mailer, and one or two short paragraphs highlighting how you can help your prospect. Make sure the font you use for the copy is easy to read and professional, such as Arial, and not too cramped or with unnecessary flourishes. (Just say no to Comic Sans!)<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\"><strong>CTA<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">Underneath the paragraph about the home, include a CTA, or Call to Action. This is a short phrase that encourages your prospect to act as soon as possible. Some examples are, \u201cContact me today for a personalized, hassle-free selling experience,\u201d and \u201cDon\u2019t wait on this hot market. Call me today.\u201d Test out different CTAs on each of your campaigns to see which ones perform best. Don\u2019t be afraid to be creative with your call to action \u2013 a creative one is more memorable.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\"><strong>High-Quality Headshot<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">On the back of the postcard, include a professional, high-quality headshot so your prospects will be able to connect your stunning face to your name. Again, we recommend using a photo with a resolution of 300 dpi, a size of 1\u201d x 1.5\u201d for headshots (300 x 400 pixels).<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\"><strong>Legible Contact Information<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">Right next to your headshot, include your name, job title, and contact information at a font size in a font style that is easy to read. Your contact information is the most important part! Want to take it up a notch? Include a QR code that links directly to your website or social media page.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\"><strong>Verified Address<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">The last thing you\u2019ll definitely want for a successful direct mail postcard is a recipient address that is as accurate as possible. The best place to get verified addresses for your campaign is from a purchased mailing list. To find out more about how to get a quality mailing list, read <a href=\"https:\/\/www.xpressdocs.com\/s\/blog\/4-steps-to-growing-your-farm-with-targeted-mailing-lists\/\">4 Steps to Growing Your Farm with Targeted Mailing Lists<\/a>.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">After making sure all of these features are on your postcard, you\u2019re ready to send out your campaign! Don\u2019t stop with just one, however. Take the new template you\u2019ve made and repeat your sends next month, and the next. Repetition is key to a successful direct mail campaign. In fact, studies show it takes <a href=\"https:\/\/www.xpressdocs.com\/s\/blog\/4-steps-to-growing-your-farm-with-targeted-mailing-lists\/\">five to seven touchpoints<\/a>, or unique interactions a prospect has with your brand, for them to take action and contact you.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14pt;\"><strong>About Xpressdocs<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Xpressdocs has over 20 years of experience in helping real estate companies manage their brands and provide the best marketing tools for their agents. Be sure to check our <a href=\"https:\/\/www.xpressdocs.com\/s\/blog\/\">weekly blog<\/a> and our <a href=\"https:\/\/www.xpressdocs.com\/s\/guide\/real-estate-marketing-guide\/\">2022 Real Estate Marketing Guide<\/a> for more tips and advice for real estate agents.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Anatomy of a Great Real Estate Direct Mail Postcard Just like the perfect balance of ingredients that make up (&#8230;)<\/p>\n","protected":false},"author":10,"featured_media":29912,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[99,177,319,265],"tags":[131,329,118],"class_list":["post-29891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-mail","category-kb","category-real-estate","category-tips","tag-direct-mail","tag-postcard-marketing","tag-real-estate"],"_links":{"self":[{"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/posts\/29891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/comments?post=29891"}],"version-history":[{"count":17,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/posts\/29891\/revisions"}],"predecessor-version":[{"id":35740,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/posts\/29891\/revisions\/35740"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/media\/29912"}],"wp:attachment":[{"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/media?parent=29891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/categories?post=29891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/tags?post=29891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}