{"id":29765,"date":"2022-02-02T08:38:40","date_gmt":"2022-02-02T15:38:40","guid":{"rendered":"https:\/\/www.xpressdocs.com\/s\/?p=29765"},"modified":"2023-12-15T21:16:13","modified_gmt":"2023-12-16T04:16:13","slug":"how-to-build-a-martech-stack","status":"publish","type":"post","link":"https:\/\/www.xpressdocs.com\/s\/blog\/how-to-build-a-martech-stack\/","title":{"rendered":"How to Build a Martech Stack"},"content":{"rendered":"

How to Build a Martech Stack
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As a marketer, a portion of your job involves creativity. The remaining hours, it often seems, require you to wrangle the technology that makes such creativity viable.<\/span><\/p>\n

Depending on your outlook, the fact that there are an estimated 5000-8000 marketing tools<\/a> available could mean smiles or tears. Sure, modern tech streamlines many daily tasks, making busywork a non-issue. On the other hand, wading through that stockpile of software can feel overwhelming\u2026on a good day.<\/span><\/p>\n

But don\u2019t worry, you don\u2019t have to use all (or even most) types to propel your business forward. However, having a general idea about what\u2019s out there will help you decide which ones will best serve your purposes.<\/span><\/p>\n

But first, let\u2019s take a step back.<\/span><\/p>\n

What\u2019s a martech stack?<\/strong><\/span><\/h3>\n

Whether you know this term or not, you already use martech, or marketing technology. It\u2019s the umbrella term for all the tools and software you rely on to plan, publish, budget, and whatever else it takes to spread the word of your company\u2019s awesomeness.<\/span><\/p>\n

A well-working martech stack performs as a unit\u2014collaborating to prevent needless gaps, redundancies, or confusion. But above all, it should uniquely fit the needs and goals of your company.<\/span><\/p>\n

Sounds great. How do we build one?<\/strong><\/span><\/h3>\n

Like any business objective, finding the right technological fit means you must ask a few key questions first:<\/span><\/p>\n