Whether you\u2019ve already embraced these digital domains and want to revamp your presence or find yourself starting from scratch, follow these tips to ensure you\u2019re squeezing all the juice you can out of this lemon:<\/p>\n
It seems like every third Wednesday, a new social media site takes over. If you let it, the buzz will drive you crazy. Instead, check out where your target demographics hang out and let the data propel your strategy.<\/p>\n
For example, trying to sell retirement condos on snapchat would prove less than ideal, as most visitors to the site skew too young. And if you specialize in commercial real estate, LinkedIn, with its bounty of professionals, would provide the best opportunities.<\/p>\n
Paring down your options serves another purpose, too\u2014it lets you focus energy where it counts\u2026your people. If you try to maintain a dozen separate accounts, you\u2019ll spread yourself so thin you won\u2019t build an audience on any of them.<\/p>\n
Hang out on any social media site for long, and you\u2019ll get punched in the face with an ad\u2026maybe 50. The solution? People tune them out, click the beloved \u201cx,\u201d or scroll like a maniac. Anything to make the noise stop.<\/p>\n
If you want people to relate to you in a meaningful way and seek you out as an expert, avoid selling and embrace storytelling. Fortunately, there are a zillion ways to do this in real estate:<\/p>\n
Social media is a lot of things, but its main component is\u2026um, social. So after you post that amazing image of a house by the lake, remember to respond to comments and messages about it right away.<\/p>\n
Another way to get things brewing is to provide content that feeds activity, like surveys or contests. Your followers will get a kick out of seeing you mix things up, and you\u2019ll avoid appearing cookie-cutter or robotic.<\/p>\n
Don\u2019t mistake these old-school number signs as ways to increase likes only. True, hashtags bring more engagement to your posts<\/a>, but their greater purpose is to encourage potential customers to find your real estate business. To help the process along, customize hashtags as much as possible.<\/p>\n For example, generic hashtags (#realtor #justlisted # househunting) might grab a broader audience, but when you get specific (#[Target Neighborhood] #[Target City]homes #[Brokerage Name]), you\u2019ll reach clients with more potential.<\/p>\n Nothing gets more authentic than a fun video, especially if it\u2019s live. It might feel intimidating initially, but going live<\/em> lets you show off your shining personality AND your hard-core knowledge. Plus, videos get A+ marks in algorithms and engagement, so they help establish an audience more quickly than standard posts.<\/p>\n Not sure where to start? Check out how your high-performing peers fly their flag and see if you feel inspired. Remember, though, posting videos only helps your plight if your true nature comes out, so make sure you feel comfortable with the subject matter before hitting the record button.<\/p>\n Oh, and when planning your live action masterpieces, don\u2019t neglect the headlines and descriptions. These vital accessories help grab people\u2019s attention and contribute to a healthy SEO ranking.<\/p>\n Our world has shifted significantly over the last couple of years, and real estate is certainly having a moment. To make the most of this opportunity, let social media help reinforce and reinvigorate your business…because savvy professionals maintain a relevant marketing mix at all times.<\/p>\n With that said, handy tools exist to help you streamline your efforts, the coolest among them involving automation. Why break a sweat when computer software can do it for you?<\/p>\n5. Include Videos for Greater Connection<\/strong><\/h3>\n
Closing Arguments<\/strong><\/h3>\n