{"id":27603,"date":"2015-05-20T17:18:00","date_gmt":"2015-05-21T00:18:00","guid":{"rendered":"https:\/\/www.xpressdocs.com\/s\/part-one-eight-ways-to-turn-sales-leads-into-valued-clients\/"},"modified":"2023-12-15T21:26:04","modified_gmt":"2023-12-16T04:26:04","slug":"how-to-convert-sales-leads-to-clients","status":"publish","type":"post","link":"https:\/\/www.xpressdocs.com\/s\/blog\/how-to-convert-sales-leads-to-clients\/","title":{"rendered":"Part 1: Eight Ways to Convert Sales Leads to Valued Clients"},"content":{"rendered":"

Xpessdocs\u2019\u00a0 mailing list service<\/a> is great for generating leads. But many real estate agents struggle with the next step: how to convert sales leads into paying clients.<\/p>\n

The truth is, there is no \u201cbest\u201d method for converting leads. There\u2019s no telling when a potential client is going to make the decision to hire you as their agent. Every situation is different. Every prospect is unique. That\u2019s what makes a sales career so exciting.<\/p>\n

But there are some lead-conversion approaches that have proven more successful. Included below are four of them. Next month, we\u2019ll be back with four more.<\/p>\n

Emphasize what makes you different<\/b><\/h3>\n

In the eyes of most prospective clients, it\u2019s tough to tell a difference between real estate agents \u2013 which means, if you want to convert a sales lead, you need to emphasize the little things that make you unique (or at least seem unique).<\/p>\n

Consider real estate agent Dan Kingsley<\/a>. He sets his practice apart from the rest by playing up his paperless transactions:<\/p>\n

<\/p>\n

“I provide my clients with completely paperless transactions. To Buyers this means we can make an offer on the spot, literally. \u2026 Other agents require their clients to go back to the office to fill out the documents, print the documents, sign, scan them, and then email the offer before they can go home. This could take another hour or more depending what city the house is in.\u00a0I feel this wastes my client’s time and may put them at a disadvantage with their offer.<\/em><\/p>\n

“To Sellers this benefit means we can make changes without having to go back to the office. We can sign the listing agreement and get it on the market immediately instead of losing a day of exposure or miss a buyer.”<\/em><\/p><\/blockquote>\n

Any prospective buyer or seller who receives Dan\u2019s marketing materials could easily be swayed by this very simple differentiator. It doesn\u2019t take much to be different.<\/p>\n

Act fast<\/b><\/h3>\n

It depends on the type of sales lead, but, in some cases, your chances of converting a lead to a client are much higher if you rush to follow-up with a prospect.<\/p>\n

Obviously, if the lead is a phone call, a text or an email, you\u2019ll want to follow up in minutes, not hours (this is not a date \u2026 it\u2019s good to be eager when you\u2019re selling your services). If you meet a potential client at an event or open house, follow up the next day.<\/p>\n

Roll out a campaign<\/b><\/h3>\n

According to an often-referenced study by the Direct Marketing Association, the typical consumer won\u2019t even consider doing business with you until they\u2019ve been exposed to your brand\u2019s marketing at least nine times. Repetition builds familiarity, and familiarity builds trust.<\/p>\n

That\u2019s why marketing professionals are always thinking in terms of marketing \u201ccampaigns.\u201d An ongoing series of marketing efforts is always going to outperform a single marketing mailing.<\/p>\n

Does that mean you should be mailing a marketing postcard to all your leads every week? No. Every four to six weeks is just about ideal; any more often than that, and you risk wearing out your welcome.<\/p>\n

Offer something extra<\/b><\/h3>\n

Everyone likes to feel they\u2019re getting a deal (including prospective real estate clients). It\u2019s human nature. But instead of slashing your commission, offer your prospect a free home staging (for a prospective seller) or a free home warranty (for a prospective buyer) if they sign with you.<\/p>\n

If you want to convert sales leads, it\u2019s time for a change
\n<\/b><\/h3>\n

One thing is for sure: You aren\u2019t going to improve your lead conversion practices if you just keep doing the same thing. Try one or two of these ideas this month, then look for our post with even more tips to convert sales leads next month.<\/p>\n

To find out more about our online and print marketing<\/a> tools or to help with your personal marketing strategy, join our Facebook Community<\/a> and follow us on Twitter<\/a> for real estate marketing tips.<\/p>\n","protected":false},"excerpt":{"rendered":"

Xpessdocs\u2019\u00a0 mailing list service is great for generating leads. But many real estate agents struggle with the next step: how (…)<\/p>\n","protected":false},"author":9,"featured_media":28732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[37],"tags":[118],"class_list":["post-27603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-real-estate"],"_links":{"self":[{"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/posts\/27603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/comments?post=27603"}],"version-history":[{"count":10,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/posts\/27603\/revisions"}],"predecessor-version":[{"id":31900,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/posts\/27603\/revisions\/31900"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/media\/28732"}],"wp:attachment":[{"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/media?parent=27603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/categories?post=27603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/tags?post=27603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}