One thing that makes postcard marketing<\/a> so successful is that it\u2019s so cheap. In the direct marketing industry, affordability is key.<\/p>\n If you only have enough money to launch one marketing effort, you won\u2019t generate many fresh sales leads. The same is true for cash-strapped marketers who wait months between mailings. Your target audience will certainly notice your marketing effort(s), but they won\u2019t respond in big numbers. You just can\u2019t build a business relationship with one mailing \u2013 or a mailing every once in a while.<\/p>\n <\/p>\n You need to get your name and marketing message in front of someone on a consistent basis before they\u2019ll even consider using your real estate services. Three postcard mailings, staggered over a period of five weeks, is a great way to generate some name recognition and prime the sales pump. Then, it\u2019s a matter of keeping your name top-of-mind with regular follow-up efforts.<\/p>\n After receiving five or six postcard mailings, most people will simply start to assume that you\u2019re the go-to agent for their neighborhood. Repetition builds familiarity, and familiarity builds trust.<\/strong><\/p>\n Use each postcard to emphasize your basic brand (logo, tag line, key differentiators) \u2013 but also to share something unique (i.e. a new marketing message or a special offer). Eventually, one of those messages (or a combination) will hit the recipient\u2019s sweet spot, and they\u2019ll make contact with you.<\/p>\n Even if the person is too busy to read your entire mail piece each time it arrives, at least your name and branding has flashed across their consciousness \u2013 which means they\u2019re that much more likely to recall your name when they have a need (or a friend asks for a recommendation).<\/p>\n The more mailings they receive from you, the more comfortable they start to become with your brand. The more comfortable they become with your company, the more likely they are to trust you with their business. And that is the importance of repetition in marketing, in a nutshell.<\/p>\n So does this mean you should be mailing something to everyone in your target market every week? No. After your initial effort, sending a new postcard every four to six weeks is just about ideal. Any more often than that, and you\u2019ll likely wear out your welcome.<\/p>\n To find out more about our online and print marketing tools or to help with your personal marketing strategy, join our Facebook Community<\/a> and follow us on Twitter<\/a> for real estate marketing tips.<\/p>\n","protected":false},"excerpt":{"rendered":" The Importance of Repetition in Marketing One thing that makes postcard marketing so successful is that it\u2019s so cheap. In (…)<\/p>\n","protected":false},"author":9,"featured_media":28740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[99],"tags":[131,118],"class_list":["post-27602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-mail","tag-direct-mail","tag-real-estate"],"_links":{"self":[{"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/posts\/27602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/comments?post=27602"}],"version-history":[{"count":5,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/posts\/27602\/revisions"}],"predecessor-version":[{"id":31044,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/posts\/27602\/revisions\/31044"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/media\/28740"}],"wp:attachment":[{"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/media?parent=27602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/categories?post=27602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/tags?post=27602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}