It takes time to develop long-term relationships with your sphere of influence. So be patient. Soon enough, your extra efforts will reach a critical mass, and peoples\u2019 loyalty to your business will swell. Some of the best ways to generate that goodwill include:<\/p>\n
Check-in with your network on a regular basis<\/b><\/p>\n
When you check-in with your sphere of influence on a regular basis, it lets them know that you\u2019re thinking about them (and who wouldn\u2019t appreciate that?). Every six months or so, consider sending an email or making a phone call with the message, \u201cI haven\u2019t heard from you in a while.\u201d Or, simply, \u201chow\u2019s it going?\u201d Something like, \u201cCan I be of any assistance?\u201d works well, too. If you want a more business-like reason to make contact, just say you\u2019re checking to see if the contact information you have on file for the person is up-to-date.<\/p>\n
Send handwritten notes<\/b><\/p>\n
In this day and age of all-electronic communications, sending handwritten notes (thanking clients for their business and referrals, congratulating them on any personal \/ professional successes, or just checking in to see how they\u2019re doing) can make a real emotional impact. It shows you genuinely care, and that\u2019s something that will foster long-term business relationships for a long time to come. The best part: It only takes a few minutes to jot a note and pop it in the mail.<\/p>\n
<\/p>\n
Sponsor a popular charity event<\/b><\/p>\n
Becoming a corporate supporter of a charitable event is not only altruistic, it\u2019s also a great way to win the confidence \u2013 and continued patronage \u2013 of customers and prospects while building your brand. To get started, visit the Charity Navigator<\/span><\/a> website \u2013 a free and completely independent online service that analyzes and evaluates over 5,500 U.S. charities.<\/p>\n Offer your long-term network a special offer<\/b><\/p>\n Special offers seem far more special when you tell the recipient it\u2019s a reward for their loyalty. Even if the person doesn\u2019t redeem the offer, they\u2019ll remember that you gave it to them as a thank-you \u2013 and they\u2019ll be far more likely to continue supporting your business.<\/p>\n Provide something of value<\/b><\/p>\n Your perceived value increases when you provide your sphere of influence with valuable information and other content. Ideas include:<\/p>\n Use social networking<\/b><\/p>\n Social networking sites like Facebook and Twitter are ideal for socializing with your sphere on an informal basis. They enable you to talk about your business and industry in a laid-back, friendly style that allows others to see the real you (and share personal comments \/ insights of their own). Using these online services to socialize with your business network makes everyone feel like family \u2013 and that breeds long-term customer relationships.<\/p>\n Be a consistent marketer<\/b><\/p>\n Repetition builds familiarity, and familiarity builds trust. That means, the more marketing emails and mailings your sphere receives from you, the more comfortable they\u2019ll become with your brand. And the more comfortable they become with your company, the more loyal they\u2019ll be over the long-term.<\/p>\n To find out more about our online and print marketing tools or to help with your personal marketing strategy, join our Facebook Community<\/a> and follow us on Twitter<\/a> for real estate marketing tips.<\/p>\n","protected":false},"excerpt":{"rendered":" How to Build Long-Term Customer Relationships It takes time to develop long-term relationships with your sphere of influence. So be (…)<\/p>\n","protected":false},"author":9,"featured_media":28747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[265],"tags":[50,327],"class_list":["post-27601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","tag-customer-retention-marketing","tag-marketing-tips"],"_links":{"self":[{"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/posts\/27601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/comments?post=27601"}],"version-history":[{"count":8,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/posts\/27601\/revisions"}],"predecessor-version":[{"id":31042,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/posts\/27601\/revisions\/31042"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/media\/28747"}],"wp:attachment":[{"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/media?parent=27601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/categories?post=27601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/tags?post=27601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n