{"id":27591,"date":"2015-10-15T03:37:00","date_gmt":"2015-10-15T10:37:00","guid":{"rendered":"https:\/\/www.xpressdocs.com\/s\/how-top-producers-generate-more-sales-leads\/"},"modified":"2023-12-15T21:24:59","modified_gmt":"2023-12-16T04:24:59","slug":"how-top-producers-generate-more-sales-leads","status":"publish","type":"post","link":"https:\/\/www.xpressdocs.com\/s\/blog\/how-top-producers-generate-more-sales-leads\/","title":{"rendered":"How Top Producers Generate More Sales Leads"},"content":{"rendered":"<p><span style=\"font-size: 14pt;\">Everyone knows that top real estate producers are extremely hard workers. But, after years of helping these overachievers with their marketing, we\u2019ve noticed they also rely on the following tricks to generate more sales leads and keep new prospects rolling in.<\/span><\/p>\n<h3><b>They leverage the power of different marketing mediums<\/b><\/h3>\n<p><span style=\"font-size: 14pt;\">Top producers have learned through trial and error that every marketing medium has its own unique strength:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Direct mail is best for finding new customers and getting them to make a purchase.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Email is ideal for getting them to make another purchase, provide a referral and otherwise interact.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Facebook, Twitter and other social media are great for encouraging feedback, having conversations and building long-term relationships.<\/span><\/li>\n<\/ul>\n<h3><b>They\u2019re consistent<\/b><\/h3>\n<p><span style=\"font-size: 14pt;\">Typically, top producers roll out a new marketing effort about every two or three weeks. And that strategy really seems to work. The more mailings, emails and social media people receive from these agents, the more comfortable the prospect becomes, and the more likely they are to trust the top producer with their business.<\/span><\/p>\n<h3><b>They impress people with data<\/b><\/h3>\n<p><span style=\"font-size: 14pt;\">Any real estate agent can promise results. But top producers tend to back up their claims with facts, figures and statistics \u2013 which can make all the difference if you want the recipient to believe what you say.<\/span><\/p>\n<h3><b>They team up with other businesses to generate more sales leads<br \/>\n<\/b><\/h3>\n<p><span style=\"font-size: 14pt;\">Top producers are much more likely to team up with another business to cross-promote their products and services. The advantages of this arrangement are multi-fold:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Both businesses get immediate access to the others\u2019 marketing list.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">An endorsement from the partner business can generate powerful referral business.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Combining budgets usually produces higher-quality marketing materials (and often reduces overall marketing costs).<\/span><\/li>\n<\/ul>\n<h3><b>They target their marketing messages<\/b><\/h3>\n<p><span style=\"font-size: 14pt;\">Instead of mailing one generic marketing piece to their whole list of prospects, many top producers send targeted messages and special offers to sub-groups (new-movers, retirees, renters, referral sources, etc.). The smaller the group, and<a href=\"https:\/\/www.xpressdocs.com\/s\/blog\/personalization-in-direct-mail-campaigns\/\" target=\"_blank\" rel=\"noopener\"> the more targeted the message, the better the results<\/a> can be.<\/span><\/p>\n<h3><b>They use special offers to generate more sales leads<br \/>\n<\/b><\/h3>\n<p><span style=\"font-size: 14pt;\">Top producers use special offers to inspire prospective clients to take action:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">They hold contests (for a trip, a TV, or some other big-ticket item) to gather the contact information of potential clients.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">They offer rewards (a $20 gas card, movie tickets, etc.) to generate referrals.<\/span><\/li>\n<\/ul>\n<h3><b>They analyze results<\/b><\/h3>\n<p><span style=\"font-size: 14pt;\">To determine how well different marketing efforts to generate more sales leads are performing, top producers track how many contacts, sales and referrals result from each. Some also use <a href=\"https:\/\/youtu.be\/UuE37-MM1ws\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> (a free service from Google) to analyze how many people are visiting their website, and what they do on each website page.<\/span><\/p>\n<h3><b>They\u2019re always testing new approaches<\/b><\/h3>\n<p><span style=\"font-size: 14pt;\">Even when their marketing is working well, top producers are always tweaking the offer, trying new headlines, changing the text \u2013 anything to try and make the marketing produce generate more sales leads. They\u2019re also very good about supplementing their current marketing with all-new approaches.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everyone knows that top real estate producers are extremely hard workers. But, after years of helping these overachievers with their (&#8230;)<\/p>\n","protected":false},"author":9,"featured_media":27270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-27591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-marketing"],"_links":{"self":[{"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/posts\/27591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/comments?post=27591"}],"version-history":[{"count":6,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/posts\/27591\/revisions"}],"predecessor-version":[{"id":32016,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/posts\/27591\/revisions\/32016"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/media\/27270"}],"wp:attachment":[{"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/media?parent=27591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/categories?post=27591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xpressdocs.com\/s\/wp-json\/wp\/v2\/tags?post=27591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}