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Knowledge Base

Easy Sustainability Practices for Businesses in 2022

Don’t call it a comeback. Environmental awareness has been around for ages. But anyone with eyeballs (and a keypad)...

Direct Mail

How to Follow Up After a Direct Mail Campaign

Not getting the desired results after your direct mail campaign? Have you run analytics and tested key elements (messaging,...

Franchise

Why Franchise Marketing is Different

For any business, marketing means promoting and delivering value to customers. Because companies are unique, the activities and effort...

Knowledge base

12 Marketing Automation Questions to Ask BEFORE You Buy

If you work in marketing, chances are you’re already familiar with automation tools that help you and your team...

Brand Management

Inconsistent Branding and Business Growth (Hint: One Kills the...

It’s easy to understand branding as a general concept, a set of cohesive (hopefully) elements that customers relate to...

Direct Marketing

3 Marketing Automation Challenges (Totally Solved)

Marketing automation is pretty great. It takes over repetitive, time-consuming tasks, freeing up marketers for more strategic, creative endeavors....

Brand Management

6 Blazin’ Hot Trends for Branding and Design

Business Tips: Where can you find disco balls, cheeky mascots, and giant orange triangles? In modern branding, that’s where....

Knowledge base

Hitting a Creative Wall with Your Marketing? Here’s How...

6 Tips to Break Through a Marketing Creative Wall For marketing to make a dent in the minds of...

Marketing Automation

Don’t Underestimate These 2022 Marketing Automation Trends

Marketing automation—in the name of getting to the point quickly, we’ll assume you already know and worship its might....

Brand Management

3 Easy Steps to Incorporate Buyer Personas into Your...

3 Easy Steps to Incorporate Buyer Personas into Your Real Estate Marketing Strategy You’ve heard it...

Direct Mail

Direct Mail Campaigns—Automate Them Already!

Direct Mail Campaigns—Automate Them Already! As a marketing expert quickly approaching a new year, you’re likely studying trends and...

Franchise

4 Ways to Set Your Franchisees’ Local Marketing Efforts...

4 Ways to Set Your Franchisees’ Local Marketing Efforts Up for Success   When it comes to marketing at...

Knowledge Base

How to Maximize Your CRM for Marketing Automation

How to Maximize Your CRM for Marketing Automation So, you want to automate marketing tasks to streamline communications, improve...

Knowledge Base

Trigger Happy: Why You Should Embrace Customer-Led Automation

Reasons to Embrace Marketing Automation Software Marketing automation, the (heaven-sent) tech that gives marketers sweet relief from mundane busywork,...

Knowledge Base

Write Less, Sell More: The Non-Writers’ Guide to Concise...

Write Less, Sell More: The Non-Writers’ Guide to Concise Copy Marketers—we’re not all writers, right? Yet we do what...

Knowledge base

How To Write Direct Mail Copy That Gets Results

How to Write Direct Mail Copy That Gets Results Copywriting means crafting words that sell. Although all writing requires...

Tips

5 Fool Proof Ways to Increase the Response Rate...

5 Fool Proof Ways to Increase the Response Rate to Your Direct Mail Marketing Marketing is so prevalent in...

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