The popularity of Facebook is no secret, yet many agents neglect to include the social media site in their real estate marketing plan. Yet, some of those that do use the site still aren’t using it to its full potential – or are using it incorrectly. Here we’ll show you exactly how you can use Facebook to help support and drive your real estate marketing plan.
Why Facebook is Important
Facebook is one of the most popular social networks, and boasts the largest active user base among social media networks, surpassing Pinterest, Instagram, LinkedIn, and even Twitter. With the sheer number of users on the platform, it is impossible to ignore the exposure a company gets when advertising on the site. In addition, most real estate agents are already advertising on Facebook, and those who are not may be losing a large share of the market because of it.
Tips for Using Facebook
• It is not enough to simply have a Facebook account as part of your real estate marketing plan. Be sure to strategize how often you’ll use it, and what content you will share.
• It is crucial that you post at least a few times per week, and respond as soon as possible to any posts or comments from others. Posts can be listings, open house information, or links to your blog.
• Facebook has many ways to connect with your audience by importing your email database into the site, making it easier to connect with potential customers.
• You should include social media icons on your business cards, on your website, and on any print collateral so customers know you have an online presence.
• Consider starting a separate business page. This will allow you to control the messaging and brand you want specifically for your business, as well as maintain a professional image.
• When it comes to advertising, Facebook offers a paid advertising option that may be helpful for real estate agents to have a strong presence on users’ timelines.
Tips for Creating your Customized Facebook Page
When it comes to creating a business page, the steps are relatively simple. Things like a page name, the page category (Real Estate, in this example) and a business phone number are just some of the details you’ll need to have ready when making your page. You should then upload a profile picture, a cover photo, and provide some basic information about your agency. It’s important to provide links to your other social media outlets as well, so that your clients can follow you on whichever social media channels they are most comfortable with. Once your page is created, begin sending invitations to the friends and family you’re already connected with on Facebook so they can be your first followers.
It’s important to note that in the initial phases of creating a Facebook page, the primary traffic that will be going to your page will likely be the family and friends you invite. During this time, you should look to create or find content that can be shared on your page that may be of interest to your industry and your followers. Setting yourself up as an expert in your fieldsets you apart as someone who clients will trust and recommend. To bring outside traffic to your page, you should include common keywords in your business descriptions so that the site is optimized for search engines. You should also enable any features that may make your page more accessible from different types of devices. For instance, a “call now” button can be set up for those who are viewing your page on a phone so they can quickly reach out to you or the agency directly from their phone.
Social media is always changing, so it is vitally important to stay informed about social media platform changes. Facebook has a history of changing anything from page layouts and newsfeed algorithms to image ratios for links, profile images, and cover photos. You should consistently check to make sure your page’s overall look and feel are being maintained. A cohesive and clean profile is crucial in building up your posts’ reach and your number of engaged Facebook followers.
Utilizing Social Media Tools
Once you’ve created a Facebook page, you’ve possibly started connecting on other social platforms, and realized it can be overwhelming to run your business and post on each social media platform individually. Fortunately, there are many tools that help manage your posting schedule, provide a content calendar, and monitor the results. One such tool is Social HQ from Xpressdocs. You can save time because the Social HQ dashboard allows you to access all your social media accounts from one location, manage your profiles and preferences, and instantly update all your networks at one time. The dashboard is simple to use and allows you to measure your results with clear analytics, such as how many people have viewed your post across the multiple social channels.
In a society where communication is instantaneous, you’re put at a disadvantage if you wait until the last minute to prepare your content. Standing out from the crowd can be easier to manage by having access to a content library. Social HQ also provides a robust content library that lets you select insightful articles and content from around the web that pertain to your core message.
Social media is all about how to stay relevant with your audience and stay on top of site updates and functions. With the above tips and advice for utilizing Facebook as a real estate marketing tool, your foundation for networking success has been built. Now try new approaches, post different kinds of content, share links from around the web, and watch your visitor numbers begin to climb!