Blogs are a great opportunity to let your creative side shine. If you’ve ever had the urge to get more involved in the world of writing, starting a blog is a fantastic way to start. In the case of real estate blogging, you can utilize the passion you have for homes and helping homeowners to create a read-worthy blog post for your key audience. Whether you’re a new or seasoned blogger, the following tips can help you create content that not only leaves readers coming back for more, but has them engaging with you over relevant content, leading to increased business and more clients.
Everyone struggles with writer’s block every now and then, but the key to running a great blog is consistency. Strive to post new content once or twice a week. Make your posting deadlines easier on yourself by creating a content library. It helps you squash writer’s block by giving you a source of your own original content. Just make a list of ideas that you would want to write about and start expanding on them.
One of the keys to blogging is staying ahead of the game; plan your posts ahead of time by having one or two weeks’ worth of posts always available. To help you get started, we’ve provided 10 real estate blog ideas below.
Blog Ideas to help you get started.
1. Create a List
Web-based lists are enormously popular because they make it so much easier for internet surfers to quickly narrow down their choices and find the information they want. Create a list of recommendations, attach descriptions to each item, and then think of an intriguing title along the lines of “Best Places to Live in Albuquerque” or “The 10 Tools Every New Homeowner Needs.”
2. Ask a Question
Let your blog readers know you care about their thoughts by posing a question to them. While you should always try to add a question at the end of most blog posts to encourage dialogue in the comments, you can focus an entire post around one thought-provoking question to which your readers can respond.
3. Answer a Question
Answering readers’ questions on your blog shows that you’re responsive, customer-focused, and knowledgeable. And by answering one reader’s question publicly, everyone can learn. If you have a large online following, ask your readers to send questions. If not, try to imagine the kinds of questions they might ask and ask them yourself. You can also use questions you have been asked in your day-to-day business, such as common questions a new homeowner may ask.
4. Review Something
Your professional opinion of a book, a product or service, a website, another blog, a store or neighborhood, or anything that relates to the world of real estate is something your readers will appreciate. In addition, the insights you provide will reaffirm your status as an influencer in the real estate industry. This will set your blog up as the go-to source for new product or service information emerging in your industry.
5. Blog About an Event
The next time you attend an industry conference, an association meeting, or any other work-related extracurricular activity, consider blogging about it. If it’s a multi-day event, you could blog the daily highlights. Your summaries will not only be of interest to your target market, but may also attract the attention of the media, industry insiders, and other audiences.
6. Invite Guest Writers
Consider turning your blog over to a guest contributor either for an individual post or an entire week’s worth of posts. Your readers will appreciate the new perspective that the guest writer has to offer, and it gives you a chance to gather feedback from your readers on the different approaches to the industry.
7. Provide a Useful Link
Most of us don’t have to spend more than a few minutes on the internet before stumbling across something of interest. It should be noted that your readers may also be interested in what you find, so sharing these links is an effective way to pad your blog with extra content. Simply include the link and your own comments or analysis to keep your blog centered on your voice.
8. Start a Series
For more complex topics, it’s best to avoid trying to force all the information into a single, condensed post. Instead, consider using a series of posts to investigate the topic from several different angles. This will drive more traffic to your blog because readers will continuously check back for the next installment in the series. How long the series is and how often you’re writing about it is completely up to you, but it’s best to give yourself a timeline from the very start so that your readers aren’t left in the dark.
9. Create a Case Study
A case study is a short story showcasing how your service has benefited a real customer. Prospects love case studies because they’re usually devoid of sales hype or any obvious marketing ploys which makes them great content for a real estate blog. If you have helped a client in the past and you find yourself telling their story to others, take that story and write about it for your readers to see. For that personal touch, add images that will connect with your audience.
10. Interview Another Industry Expert
Start posting interviews with other real estate experts, and readers will perceive your business as connected, influential, and more credible than ever. Finding interviewees usually isn’t a problem; most people are flattered to be asked for an interview and subsequently appreciate seeing their own words published. Additionally, if the interviewee you choose has a loyal following of their own, some of their fans could also become admirers of you and your blog.
Once you have become accustomed to writing blog posts and scheduling content to engage your readers, you will find that creative ideas will continue to come to you. These real estate blog ideas are here to help build a foundation for your blog or maybe spark an idea you hadn’t thought of before. The important thing is to remain professional and concise with your communication and provide your readers with engaging, long-lasting content so that they will continuously look to you for advice and expertise.