Setting up a Facebook page for your business is a snap. Getting people to comment on your Facebook posts is not.
The truth is, most users of social media today have become spoiled. Now that the medium has matured, people no longer feel the need to interact and engage with those who post. Everyone is using social media. And everyone wants comments. But few are taking the time to slow down and actually leave them.
If you want Facebook interaction today, you have to ask for it directly – or post something they can’t resist.
Make your posts interesting – People can only stand to read about you and the homes you’re selling for so long. So write about the larger real estate industry in your city, post facts from industry reports, share some of the personal stories of your clients (with their permission, of course).
Having trouble thinking of interesting topics? Find a few other sales professionals with interesting Facebook pages and use some of the same content ideas. Or, ask your readers for ideas: Just post, “Dear readers: What kinds of things would you like to see me post?”
Add video and photos – Facebook users love photos and videos – not professional imagery, but rather personal photos and videos that you’ve produced.
Generate controversy – A thoughtful riff on a controversial mainstream news item, a rant about poor service you’ve received, a link to a controversial editorial … these are the kinds of things that not only encourage people to post comments, but also make them want to return to see more. Of course, you don’t want to take things too far. To guard against making enemies, run your controversial posts past a trustworthy friend before offering them up to the whole world.
Ask a question – One of the easiest, and best, methods for generating comments is to simply ask a question. Use any of the above ideas to post something interesting, then finish the post by adding a related question, like:
- Has that ever happened to you?
- Will you be [fill in the blank]?
- What’s your opinion about [fill in the blank]?
- Would you ever [fill in the blank]?
Comment on others’ Facebook pages – Posting thoughtful comments on the Facebook pages of others is one of the best ways to encourage them to do the same for you.
Hold a contest / poll – Everyone wants a chance to win something (even when they have to participate in a marketing program to get a crack at the prize). And most will be flattered when asked for their opinion via a poll.
- You can collect entries by 1) asking people to post on your page or comment / like a page post, 2) asking users to message your page, 3) using the Like button as a voting mechanism.
- Also, there are Facebook apps that allow you to run more robust contests (tracking entries, maintaining stats and more).
NOTE: Facebook does NOT allow personal Facebook pages to be used for promotions like these. It must be a business page. For more information, download the “Facebook Promotion Guidelines.”
A final note
Of course, once you start encouraging more comments, you’ll have to come to terms with the fact that you don’t have control over what’s written about you and your company. Reader’s comments can take unpredictable turns and can include harsh criticism, so you’ll need to cultivate a thick skin.
And finally, be patient. Using social media for marketing is a process of building relationships, which take time to develop.
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