Which print-on-demand products top the list? These five products are so versatile and effective, they’re consistently some of our most in-demand items. Below, find the tried and true pieces that have risen to the top, and how you can make them work for you.
Large Postcard: Think of the large postcard as the jack-of-all-trades in the direct mail marketing world. It’s easy to create, easy to mail, and easy to read. Bigger than a traditional 4” x 6” postcard, it has enough room to display photos and some text, but still gets straight to the point.
Great for announcing a sale or a new location, or for featuring a special service your company offers. You can also send it as a friendly touchpoint to stay top-of-mind with your audience. Also consider using it as an insert or a convenient takeaway at an event. Postcard marketing is effective and more cost-efficient than other tactics, but be sure to skim over this outline of common postcard mistakes to guarantee that your piece will end up being read (not tossed).
X-Large Postcard: Bigger is better, right? It must be, since our x-large postcard is one of our top products. Its extended size provides even more room for calling out information, displaying full-color photos, or including an impossible-to-miss call to action for your audience.
Use this postcard when you have more information to convey than a large postcard would typically allow, but still want its quick readability. Expand on your list of services or products, include event details, or let photos take center stage. Need some more inspiration for filling up all that space? Here are some design tips for your next custom postcard mailing.
Business Card: It’s no surprise that the business card remains a must-have item. This specific business card, at 3.5” x 2” is a traditional size and shape, proving that sometimes the classics are hard to beat. Its popularity shows that it’s still crucial to keep business cards on hand since your next lead or sale could pop up anywhere. And don’t think that any old business card will do; this surprising infographic says that 72% of people judge a company or person based on the quality of their business card. (Good thing we offer the always impressive Deluxe and Triluxe business cards.)
Customize this professional calling card to display your contact information, title, and company logo, but maybe include some other details about yourself or your service to give your card some character. Consider adding a photo or tagline, your social media accounts, or even a brief list of services you offer.
Double-Sided Flyer: A well-designed flyer shouts “read all about it!” to your audience. It’s a little more informal and more cost efficient. This glossy, flexible piece can fit in a mailbox or look right at home on your storefront windows. This piece measures 8.5” x 11”, the same size as a standard sheet of paper.
Let photos and headlines take center stage on this piece; it’s ideal for handing out at events, inserting into local publications, adding to outgoing packages, or sticking up around town. Really, if you can dream it, you can make it into a flyer.
4-Page Brochure: We’ve been talking about keeping it short, but sometimes, you have a lot to say – more than what will fit on a postcard. And in direct mail marketing, it’s a good idea to mix up the length of your content occasionally. By including photos, you can break up the text, making this 4-Page Brochure easy to read and explore. This brochure is an attention-grabber, with the interior spanning 11” x 17” – plenty of space to explain any finer points.
With four pages to fill, this product is your best bet for newsletters, catalogs, or an in-depth look at something your company specializes in. Take a look at our Beginner’s Guide to Print Brochures for a step-by-step plan of getting your marketing brochure off the ground.
The uses listed above are just suggestions; maybe you have a better one! We always like seeing how Xpressdocs users think outside the box. With our Upload Your Own feature, you can upload any design you like to one of our blank templates. Just like hundreds of Xpressdocs’ print-on-demand products, it can still be proofed and printed the same day when ordered before 4 p.m. CT.
Log in or create an account and start browsing the full collection!