Open Sesame! Using Subject Lines to Improve Open Rates

To run a successful email campaign open rates must be high. To ensure those numbers, a subject line must entice the end user. Did you know 47% of email recipients open an email based on the subject line alone? Utilize these top subject line tips to improve your open rate.

FOMO (Fear of Missing Out)

Nobody likes to be left out, especially customers. Creating a line where customers may feel like theyÔÇÖre missing out on something can create that panic open. Use phrases like: tonight only, get now and expires today.


When words alone are not enough to pitch your email, imagery in the form of emojis are available to utilize. The use of tasteful emojis that are relevant to the subject line can benefit your email by setting it apart in the inbox. In fact, using emojis in your subject line can increase your open rates by 45%.


The vast majority of consumers want a deal. Adding the sales offer in the subject line can attract your recipient and turn them into a customer. Words to include in your line should be: sale, % off and discount.


A top marketing rule, KISS (Keep it Simple Stupid) applies to subject lines. When producing these headlines, be sure to limit the number of words in the title. Remember to avoid difficult words and attempt to keep it shorter than 10 words. The best open rates came with subject lines with only 6-10 words.

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